Competitor Gap Analysis

Competitor Gap Analysis is a strategic review that helps you identify what your competitors are doing — and what you’re not. The goal is to spot gaps in your marketing, product, or content that could be costing you traffic, leads, or sales.

It’s not just about copying competitors, it’s about uncovering opportunities. Where are they ranking that you’re not? What topics are they covering? What features or services are they offering that you could improve on?

Types of gaps you might analyze:

• Content gaps: Topics your competitors rank for, but you don’t.
• Keyword gaps: Search terms they’re targeting, and you’re missing.
• Product or feature gaps: Solutions they offer that appeal to your shared audience.
• Messaging gaps: How they position themselves differently (and potentially more effectively).

Example:

Let’s say you run a cybersecurity SaaS. A Competitor Gap Analysis might show that a rival is ranking for “data breach response checklist” — a high-intent keyword — and you’re not. That’s your cue to create a better version and start closing the gap.