The Discovery Phase at SaaStorm is the foundational step in every B2B SaaS growth strategy we build. It’s where strategy meets substance — and where we uncover the core insights that power everything from content calendars to SEO architecture and demand generation campaigns.
This phase is more than just preliminary research; it’s a strategic deep-dive into your ICP, positioning, and growth opportunities. Designed for high-growth SaaS companies, our Discovery process helps ensure that every piece of content and every SEO effort drives measurable business outcomes — from MRR growth to pipeline acceleration.
Key Elements of the SaaStorm Discovery Phase
1. ICP & Persona Development
We start with building a crystal-clear view of your Ideal Customer Profile (ICP) and key personas. This includes:
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Industry, job title, company size
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Pain points, buying triggers, and objections
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Decision-making journey
We conduct this using internal interviews, customer call reviews, and market data—ensuring content alignment with the most valuable segments of your audience.
2. Market Positioning & Messaging
Your category position and value proposition are what separates you from competitors. In this stage, we:
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Clarify your positioning
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Define your unique selling points (USPs)
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Identify messaging gaps and strategic angles
This ensures that SEO content doesn’t just rank—it resonates.
3. Competitive & SERP Analysis
We audit your competitive landscape, but from a content SEO lens. That means:
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Identifying gaps and low-hanging opportunities
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Analyzing top-performing SERPs and domain authority
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Mapping content performance against competitors
It’s not just about what they rank for—it’s about where you can win.
4. Technical & Performance Audit
For clients with existing content or SEO assets, we run a baseline audit:
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Technical SEO review (site speed, indexing, Core Web Vitals)
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Top-performing pages
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Conversion funnel drop-offs and optimization points
This helps us benchmark where you’re starting and build a strategy with measurable lift.
5. Keyword Research & Content Mapping
We group keyword targets by:
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Funnel stage (TOFU, MOFU, BOFU)
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Topic clusters (for SEO authority)
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Conversion intent (to prioritize what moves pipeline)
This ensures your content doesn’t just attract traffic—it drives qualified leads.
Why Discovery Matters for SaaS Growth
The Discovery Phase is not optional—it’s the difference between guesswork and growth. By laying this strategic foundation, we ensure every blog post, use case page, or landing page we build:
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Targets the right audience
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Speaks to validated needs
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Supports your sales funnel
This phase maximizes ROI from day one and aligns marketing with revenue outcomes, not vanity metrics.