On-Page SEO is all about optimizing the content and structure of your own website so that it’s easier for search engines (and users) to understand. It includes everything you control directly on a page — like your headlines, keywords, meta descriptions, image alt text, internal links, and even how fast the page loads.
The goal is to make each page both useful to readers and clear to search engines, so your content gets discovered, ranked, and clicked on.
Good on-page SEO isn’t about stuffing in keywords — it’s about creating well-structured, high-quality content that answers people’s questions and is easy to navigate.
Example:
Let’s say you’re writing a blog post titled “How to Choose a CRM for a Small Business.”
Here’s how On-Page SEO might look:
- You include the target keyword in the title, URL, and first paragraph.
- You break the content into sections with clear headers (H2s and H3s).
- You add internal links to related posts (like your comparison of top CRMs).
- You optimize images with descriptive alt text.
- And you write a meta description that makes people want to click.
All of this tells Google: “This page is relevant, helpful, and trustworthy.”