20+ B2B Content Marketing Agencies for SaaS Startups

Many SaaS founders and marketing leaders initially attempt to build their content function in-house. While admirable, this path is often fraught with challenges — hiring experienced SaaS writers is tough, developing a robust strategy takes time and insight, consistency falters under competing priorities, and proving ROI can feel elusive.

This is where specialist B2B content marketing agencies come into play. They offer dedicated expertise, established processes, and the scale needed to deliver results more predictably.

However, not all agencies are created equal, especially when it comes to the unique needs of SaaS. A generic agency might understand content, but do they grasp complex SaaS products, intricate buyer journeys, and the specific metrics that matter to VCs and stakeholders?

We’ve curated an extensively researched list of 22 top content marketing agencies chosen for their demonstrated experience with SaaS clients, strategic approach to content, focus on measurable results, and positive client feedback.

You’ll find detailed profiles for each agency, highlighting their unique strengths, notable SaaS clients (where public), and operational details. We’ve focused on providing insights based on their own positioning and publicly available information, giving you a solid foundation for your research.

Following the list will provide a practical framework to help you evaluate potential partners and make the best choice for your specific growth stage, goals, and content budget.

Let’s dive in.

Top B2B content marketing agencies for SaaS startups to consider in 2025

Right then, let’s explore some of the top content marketing companies shaping B2B SaaS content. Each profile below gives you essential operational details (HQ, pricing context) and pinpoints their unique strengths — insights derived from our research into their client results, case studies, and third-party reviews.

1. SaaStorm

Led by a founder with over 8 years of hands-on B2B SaaS marketing experience across high-growth startups and tech enterprises (now mentoring B2B SaaS founders on content marketing via GrowthMentor), SaaStorm is a 100% content-led agency focused on B2B SaaS content marketing and content writing. 

We help you turn content into a growth engine. Our SEO strategies are built to drive qualified leads, demo requests, and revenue — not just traffic. Every piece of content is designed to attract, engage, and convert potential customers at every stage of their buying journey.

• Founded: 2022
• Headquarters: London, the UK

Notable SaaS client success stories

How we helped Lingio generate 11x more inbound leads in 9 months

Lingio, an AI training platform, had no organic visibility or content marketing infrastructure, relying solely on outbound. They needed a scalable way to attract organic traffic and generate leads through content. SaaStorm built its content engine from the ground up, focusing on strategic content creation and SEO. The results:

• 500% organic traffic growth within 9 months.
• An 11x increase in inbound MQLs (over 200 qualified leads) generated directly via content.
• Rankings achieved for 300+ commercially valuable keywords.

“SaaStorm transformed our inbound strategy, delivering a 500% traffic increase and 11x more leads in under a year.”

– Fredrik Selander, Head of Marketing at Lingio

How our SEO strategy impacted £250K+ in inbound revenue for OneUp

OneUp Sales, a sales gamification SaaS, had an underperforming blog that generated negligible traffic and no inbound leads. They needed a revenue-driven content strategy, not just blog posts. SaaStorm implemented a comprehensive plan starting with a strategic discovery phase, followed by execution focused on:

• Establishing clear workflows and onboarding dedicated SaaS writers.
• Publishing 100+ SEO-optimized articles mapped to funnel stages and buyer intent (targeting 80K+ monthly search volume).
• Redesigning the blog architecture for optimal SEO, user experience, and conversion.
• Turning articles into 90+ LinkedIn posts/carousels.
• Applying principles of content engineering, such as optimizing content structure for AI answers (AEO), helped deliver significant outcomes, influencing £250K+ in inbound revenue while achieving 711% YoY blog click growth and over 3.11M impressions.

“SaaStorm became a key part of our inbound motion. Their SEO and content support helped us scale a consistent flow of high-intent traffic and build a content engine that supported £250K+ in inbound revenue.”

– Jonny Butler, Head of Marketing at OneUp Sales

While our core expertise is SEO-driven B2B SaaS content marketing, we offer integrated services designed to maximize your content’s impact and accelerate growth. These include:

• Strategic link building: To amplify your content’s reach and authority, we secure high-quality, relevant backlinks that boost rankings for your target keywords and drive referral traffic.
• B2B SaaS demand generation: We leverage your valuable content assets within targeted demand generation campaigns across multiple channels, ensuring your content actively generates and nurtures qualified leads for your sales pipeline.
• Fractional CMO services for B2B SaaS: Get C-level strategic guidance to ensure your content marketing strategy is tightly aligned with business goals, integrated into your go-to-market plan, and delivering measurable results. We focus on building sustainable engines for growth, reflected in outcomes like the $1.3M ARR pipeline generated through strategic inbound efforts for Reditus.

Pricing overview: We start engagements with a foundational 10-day discovery phase (€3,000 one-time fee). This isn’t just planning; it’s a deep dive analysis resulting in a comprehensive content marketing and SEO roadmap tailored to your specific growth goals. You receive actionable insights and a clear strategy, providing tangible value upfront.

As Jonny from OneUp Sales stated about the discovery:

“The depth of SaaStorm’s strategy blew me away. It wasn’t just a list of tasks—it was a well thought through strategy that connected to our revenue goals.”

This initial roadmap is yours to keep. Should you choose to proceed, we design custom content marketing packages starting at $4,000/month, focusing investment on the strategies poised to deliver the most significant impact for your SaaS.

2. Animalz

Animalz is a well-known premium B2B content marketing agency serving enterprise clients, particularly B2B SaaS and tech companies. They focus on producing high-quality, long-form content designed for sophisticated audiences, often tackling complex technical topics. Their strength lies in thought leadership, strategic content planning, and ensuring content quality aligns with brand positioning. They typically work with established companies that have a product-market fit and are looking to scale content significantly.

• Headquarters: New York, NY, USA
• Founded: 2015
• Notable SaaS clients: Wistia, Airtable, Intercom, Clearbit
• Pricing overview: Retainer-based, typically starting around $10,000/month for a content package, with pricing scaling based on volume and services. They operate on monthly contracts and are positioned at the higher end of the market.

3. Omniscient Digital

Omniscient Digital focuses on organic growth for B2B SaaS companies, combining SEO and content marketing expertise. They are known for their strategic approach, operating more like dedicated content strategy agencies, often developing comprehensive content programs designed to build topical authority and capture high-intent search traffic. They work with companies at various stages, from startups needing foundational content to established players looking to scale their organic presence. Their methodology often involves deep audience research and competitive analysis to inform content creation and promotion strategies.

• Headquarters: Austin, Texas, USA
• Founded: 2019
• Notable SaaS clients: Jasper, Clearscope, AppSumo, Order.co
• Pricing overview: Custom pricing based on scope and engagement level.

4. Skale

Skale specializes in SEO and content strategy specifically for B2B SaaS companies aiming for rapid growth. They position themselves as a technical seo content marketing agency and strategic partner, focusing on building scalable organic acquisition channels. Their services often involve technical SEO audits, keyword strategy development, content production management, and link building. They emphasize data-driven decision-making and aligning content marketing efforts with measurable objectives that drive business growth, like demo requests and sign-ups.

• Headquarters: London, UK
• Founded: 2019
• Notable SaaS clients: HubSpot, Personio, TravelPerk, Piktochart
• Pricing overview: According to Clutch data, Skale’s minimum project size starts at $5,000, with an average hourly rate between $100 and $149.

5. Flying Cat Marketing

Flying Cat Marketing is an organic growth consultancy that works with SaaS companies, particularly in B2B sectors like PropTech and TravelTech, to improve their visibility in search. The team has strong capabilities in technical SEO and international content operations, often supporting multilingual SEO campaigns for SaaS businesses expanding into European markets. They use native writers to ensure content reflects local language nuances. Flying Cat has developed clear SOPs for keyword research, content briefs, on-page SEO, and link building. The agency is known for its responsiveness and ability to integrate closely with the client’s internal marketing team, making them a great choice for startups looking to scale SEO content production quickly, including in new international markets.

• Headquarters: Barcelona, Spain
• Founded: 2020
• Notable SaaS clients: Hotjar, Operto, Avantio, Stonly
• Pricing overview: Starts around $10,000/month, with content-only plans from $13,500 and full-service SEO packages ranging up to $22,900/month. They use a points-based system to offer transparency and results-driven accountability.

6. Grizzle

Grizzle is one of the best London-based B2B content agencies working primarily with SaaS companies. They operate as an integrated partner, aiming to align content activities with client growth strategies. Grizzle utilizes a data-informed approach focused on creating content designed to generate SQLs and revenue. Their services incorporate SEO, digital PR, and video marketing within content marketing campaigns, and they support clients in building content programs covering strategy, production, optimization, and distribution.

• Headquarters: London, UK
• Founded: 2016
• Notable SaaS clients: Semrush, Pipedrive, Wynter, Brandfolder
• Pricing overview: For continuous services like content production and digital PR, Grizzle provides flat-fee packages with 30-day rolling contracts starting at $7,000 per month.

7. Grow and Convert

Grow & Convert differentiates itself by focusing squarely on generating qualified leads and customers from content, not just traffic. They work primarily with B2B companies, including many in the SaaS space, and emphasize bottom-of-the-funnel (BOFU) content strategies. Their process involves deep customer research to identify pain points and buying intent, then creating content that directly addresses those needs and drives conversions. They often share detailed case studies demonstrating their impact, providing concrete examples of successful SaaS content that drives leads and sales.

• Headquarters: San Diego, California, USA
• Founded: 2015
• Notable SaaS clients: Geekbot, Rainforest QA, Leadfeeder, Circuit
• Pricing overview: Offers content marketing services starting at $10,000 per month, which includes content strategy, SEO optimization, and paid promotion.

8. SimpleTiger

SimpleTiger is a boutique agency that has honed SEO and content marketing for SaaS for over a decade. Founded in the late 2000s, they bring a wealth of SEO knowledge to the table, now augmented with modern tools and even AI-assisted workflows. They often emphasize long-term, sustainable growth and building a strong organic foundation for their clients.

• Headquarters: Sarasota, Florida, USA
• Founded: 2007
• Notable SaaS clients: JotForm, Segment, ContractWorks
• Pricing overview: According to Clutch, SimpleTiger’s minimum project size is $5,000, with an average hourly rate between $200 and $300.

9. Foundation Marketing

Foundation is a content marketing agency led by strategist Ross Simmonds, famed for his mantra “Create Once, Distribute Forever.” Foundation’s specialty is creating high-quality B2B content and then extensively repurposing and distributing it to squeeze out maximum ROI. They help SaaS and enterprise tech companies produce blog content, infographics, slides, and social content—often from a single core asset.

• Headquarters: Halifax, Canada
• Founded: 2014
• Notable SaaS clients: Shopify, LinkedIn, Salesforce, Mashable
• Pricing overview: Foundation Marketing does not publicly disclose specific pricing information. However, considering their focus on enterprise clients and the comprehensive nature of their services—which include strategy development, content creation, and distribution efforts—their offerings are likely positioned at a premium level. Therefore, for a tailored and detailed proposal, it’s advisable to contact them directly to discuss your specific goals and requirements.

10. Content Allies

Content Allies focuses on B2B podcast production and related content formats. They offer end-to-end podcast management, including guest sourcing, recording, editing, publishing, and repurposing episodes into blogs or content suitable for social media marketing efforts. This approach is often used by SaaS companies aiming to build thought leadership through podcasts, webinars, or video series. If written blogs aren’t your only focus, and you want multimedia content, this agency provides a white-glove service.

• Headquarters: Colorado Springs, Colorado, USA
• Founded: 2018
• Notable SaaS clients: Gusto, Zendesk, Tonkean
• Pricing overview: Content Allies offers project-based pricing, with basic podcast support starting around $300 per month. More comprehensive packages—including full production and promotional services—typically range from $2,000 to $3,000 per month.

11. Kalungi

Kalungi offers a comprehensive suite of digital marketing services as a full-service B2B SaaS marketing solution, acting as an outsourced marketing department for early to mid-stage SaaS companies. Content marketing and SEO are core components of their offering. They provide strategic planning (the “SaaS Marketing Playbook”) and execution services, including content creation, designed to drive growth from launch through scaling stages. Their model is particularly suited for SaaS founders needing comprehensive marketing support.

• Headquarters: Seattle, Washington, USA
• Founded: 2018
• Notable SaaS clients: Ascend.io, RateGain, Continu
• Pricing overview: Kalungi can engage in different modes—from short-term coaching to a fully managed marketing program. Pricing is tailored accordingly. Full-service engagements often involve a flat monthly fee and sometimes performance bonuses, whereas advisory projects are lower cost. Expect to discuss your budget/stage so they can propose an appropriate model.

12. Roketto

Roketto positions itself as an inbound marketing and web design agency with significant experience working with B2B SaaS companies. Their services encompass a broad range of digital marketing, including strategy, SEO, content marketing, paid advertising, and website development, all geared towards generating leads and growth.

• Headquarters: Kelowna, Canada
• Founded: 2009
• Notable SaaS clients: SaaSquatch, Showpass, Thinkific
• Pricing overview: Custom pricing based on the scope of inbound marketing or web design projects.

13. Growfusely

Growfusely offers SEO and content marketing services, with experience working with SaaS clients among other industries. They focus on creating high-quality, research-backed content and executing SEO strategies to improve organic rankings and traffic. Their services include strategy formulation, content writing, link building, and technical SEO, aiming to deliver sustainable organic growth.

• Headquarters: Ahmedabad, India
• Founded: 2018
• Notable SaaS clients: Shopify, Semrush, Trustpilot
• Pricing overview: Growfusely offers custom retainers, typically over multiple months. Pricing is project-based and determined after assessing the client’s goals.. All pricing details are discussed during a free consultation, with the flexibility to adjust the scope.

14. Codeless

Codeless is a content marketing company that creates high-quality, long-form content at scale, primarily for SaaS and service businesses. They focus heavily on execution, taking strategies and turning them into published articles, operating with the efficiency of large-scale content writing agencies but tailored for SaaS needs. Their process emphasizes quality control and SEO optimization.

• Headquarters: Colorado, USA
• Founded: 2014
• Notable SaaS clients: Monday.com, Robinhood, Zapier, Freshworks
• Pricing overview: Codeless offers tiered plans starting at $15,000/month, typically requiring a 6-month commitment. Plans include long-form content, with higher volumes or add-ons (like research or infographics) increasing the cost. Discounts may be available for prepayment or larger scopes.

15. Accelerate Agency

Accelerate Agency is a UK-based agency providing SEO content creation and data analytics services for SaaS companies. Their offerings include developing SEO strategies based on keyword research and content gap analysis, as well as content outreach and link building. The agency utilizes a data-centric approach, tracking metrics like rankings, conversions, and user behavior to refine content. They serve clients globally and have received industry recognition, including The Drum and UK Search Awards.

• Headquarters: Bristol, UK
• Founded: 2017
• Notable SaaS clients: Undisclosed publicly (Accelerate has worked with various SaaS across fintech, HR tech, etc., but specific names are not widely published.
• Pricing overview: Accelerate offers bespoke plans, typically starting with an SEO audit and strategy. According to one source, their retainers are tailored to goals and can range from ~$3,000 up to $10,000+ per month, depending on complexity.

16. Uplift Content

Uplift Content operates as one of the specialized, potentially best content writing agencies focusing purely on B2B SaaS copy. Following its acquisition by Klimt & Design (a digital design agency), Uplift Content continues to operate as an independent brand. The agency produces customer-focused content, including case studies, whitepapers, eBooks, and blog posts. Its team possesses experience in the SaaS and technology industries, offering expert content writing for SaaS that focuses on customer needs.

• Headquarters: Halifax, Canada
• Founded: 2017
• Notable SaaS clients: ClickUp, WalkMe, Calendly, Okta
• Pricing overview: Uplift uses project-based pricing or monthly retainers. They offer custom quotes for content pieces (like blogs or case studies) and provide bundle options. Final costs depend on the scope, which is determined after discovery.

17. Siege Media

Siege Media is an established content marketing agency specializing in high-volume, search-focused content production. With over a decade of experience and a large team, they’re structured to support SaaS companies looking to scale organic traffic through consistent, high-quality content. Their approach is driven by a proprietary “Keyword Opposition to Benefit” analysis, which helps prioritize topics with the best potential impact. From there, they produce a range of assets—including blog posts, interactive tools, and infographics—optimized for performance.

• Headquarters: San Diego, CA, USA
• Founded: 2012
• Notable SaaS clients: Asana, HubSpot, QuickBooks, Figma, Zapier
• Pricing overview: They offer content marketing services with a minimum project size of $5,000 and an average hourly rate between $100 and $149. Clients have reported investments ranging from $60,000 to over $2.5 million, indicating flexibility to accommodate various project scopes and budgets.

18. Optimist

Optimist (often stylized as “Yes Optimist”) is a content marketing agency focused on serving growth-stage SaaS startups, typically between Series A and IPO. Rather than relying on outdated “publish and pray” tactics, they integrate SEO, content strategy, and link building into a cohesive system designed for long-term growth. Acting as an extension of their clients’ teams, they support everything from strategic planning to execution. They’re a good fit for SaaS teams looking for a partner that’s methodical, collaborative, and aligned with the pace of scale.

• Headquarters: Denver, Colorado
• Founded: 2016
• Notable SaaS clients: HelloSign, Submittable, ZoomInfo
• Pricing overview: Full-service content marketing engagement starts at $10,000 per month. For the most accurate and up-to-date pricing information, it’s advisable to contact Optimist directly.

19. Beam Content

Beam Content is a content marketing agency focused on creating engaging, expert-driven B2B content. Founded by experienced marketers, Beam specializes in turning subject-matter interviews into compelling articles, thought leadership, and social media content. Their process brings a journalistic edge to B2B storytelling—especially valuable for SaaS teams looking to move beyond generic blog posts. Beam is a strong choice for companies that want content rooted in real expertise and shaped for strategic impact.

• Headquarters: San Diego, CA, USA
• Founded: 2022
• Notable SaaS clients: MessageBird, OnBoard, Dooly, Groundswell
• Pricing overview: Beam Content offers flexible, customizable content marketing services without rigid packages. Their clients typically invest between $10,000 to $12,000 per month, with a project minimum of $5,000 per month. This all-inclusive pricing covers interviews, project management, content creation, editing, and design.

20. Bay Leaf Digital

Bay Leaf Digital is a Texas-based B2B SaaS marketing agency offering content, SEO, PPC, and marketing automation with a strong focus on lead generation and funnel performance. They specialize in verticals like logistics, cybersecurity, and other B2B sectors, making them a strong fit for niche or complex SaaS products. As a HubSpot-certified partner, they support both content strategy and the technical side of lead capture and nurturing.

• Headquarters: Grapevine, Texas, USA
• Founded: 2013
• Notable SaaS clients: Undisclosed. (Bay Leaf’s client list isn’t public, but they’ve worked with various SaaS from startups to enterprises across tech sectors.)
• Pricing overview: Bay Leaf’s monthly engagements can range from ~$5K for a focused content+SEO package up to $15K+ for full-service marketing. They’re open to phased approaches to accommodate growth-stage budgets.

21. Growth Plays

Growth Plays focuses specifically on SEO for B2B companies, with a strong emphasis on the SaaS sector. While primarily an SEO consultancy, content strategy and optimization are integral parts of their service. They work with companies to build scalable organic growth engines, often involving technical SEO, strategic content planning (what to create, how to structure it), and link acquisition strategies. They target companies serious about making SEO a major growth channel.

• Headquarters: Los Angeles, California, USA
• Founded: 2017
• Notable SaaS clients: Lattice, Heap, Gremlin
• Pricing overview: SEO services typically range from $2,500 to $10,000 per month, depending on project scope and complexity. For precise pricing, it’s recommended to contact Growth Plays directly.

22. Quoleady

Quoleady is a content marketing agency focused on B2B SaaS companies, helping them grow organic traffic and generate leads through SEO-driven content. They offer end-to-end services, from content strategy and keyword research to writing, optimization, and link building. They highlight case studies showing significant traffic growth and improved keyword rankings for their SaaS clients.

• Headquarters: Remote
• Founded: 2020
• Notable SaaS clients: Coupler.io, Chanty, Expandi.io
• Pricing overview: Custom pricing based on project scope and retainer agreements.

Choosing your SaaS content marketing partner: An evaluation framework

You’ve seen the options in this list of content marketing agencies, but how do you select the right one for your specific SaaS startup? Choosing a content marketing partner is a significant investment. Use this framework to rigorously evaluate potential content agencies and make an informed decision.

#1 Verify deep SaaS expertise & relevant results

This is non-negotiable. Generic B2B experience isn’t enough; they need to live and breathe SaaS.

How to check:

• Dive deep into case studies: Find case studies from SaaS companies similar to yours to see what results a so-called top content marketing agency actually achieved. Don’t settle for vanity metrics like traffic or rankings alone. Did they demonstrably impact trials, demos, qualified leads, pipeline value, MRR, or reduce CAC? Ask how they directly contributed to these bottom-line results.
• Scrutinize their content: Does the agency’s own website, blog, and downloadable resources demonstrate a sophisticated understanding of SaaS challenges? This level of insight often distinguishes the best content marketing agencies in the field. Do they speak your language fluently?

#2 Assess strategic depth (Beyond just content creation)

Avoid “content factories” that just churn out words. Look for a partner capable of building a strong content marketing strategy.

How to check:

• Inquire about strategy development: How do they build a content strategy? Do they mention audience research (personas, jobs-to-be-done), competitive analysis, keyword strategy (including topic clusters and semantic search engine optimization), content mapping to the buyer journey, and distribution planning?
• Focus on measurement & optimization: How do they define and measure success beyond traffic and rankings? Do they talk about tracking content’s influence on leads, pipeline, and revenue? What is their process for analyzing performance and iterating on the strategy?

#3 Understand their process & communication style

A great strategy fails without smooth execution and clear communication.

How to check:

• Clarify workflow: What does their onboarding process entail? The best content agencies typically have smooth onboarding and clear points of contact. Who will be your dedicated point of contact (and what’s their seniority/experience)? What project management tools do they use?
• Define communication cadence: How often will you have check-in meetings? What format will the reports take, and how frequently will you receive them? How do they handle feedback and revisions? Ensure their communication style aligns with your team’s needs.

#4 Evaluate the team & talent

You’re not just hiring an agency; you’re hiring the specific people who will work on your account.

• How to check:
  • Ask about the core team: Who are the strategists, writers, editors, and potentially SEO or distribution specialists assigned to your account? What is their specific experience level, particularly within the SaaS domain?
  • Understand team structure: Is the team based in-house, or do they rely heavily on freelancers? Understand the model and ensure that quality control processes are robust.

#5 Align on budget, scope & deliverables

Misaligned expectations around cost and deliverables can sour a partnership quickly.

• How to check:
  • Be transparent: Clearly state your budget range upfront.
  • Understand pricing models: Is it a monthly retainer, project-based fee, or performance-based? What content marketing agency services are included in that price (e.g., number of articles, strategy sessions, keyword research, editing rounds, reporting, distribution efforts)? What constitutes an additional cost?
  • Define deliverables clearly: Ensure the scope of work (SOW) is detailed and leaves no room for ambiguity.

Rounding up: Time to reach out to the ones you found compelling

Great content can be a growth engine for SaaS startups—but only if it’s executed strategically and consistently.

The agencies on this list have the experience and focus to turn content marketing into an ROI-positive investment for your business. Whether you need to establish thought leadership, rank for critical keywords, or fuel your sales pipeline with qualified leads, the right agency partner can accelerate your journey and help you avoid common pitfalls.

Remember that the best content marketing agency for you is one that aligns with your specific stage, domain, and goals. It’s worth taking the time to speak with a few on this list, review their case studies, and even start with a small project to test the waters.

If you’re looking for a strategic, SEO-led content partner focused on driving tangible results like demos and pipeline specifically for B2B SaaS, consider exploring what SaaStorm has to offer.

Otherwise, use this list as a launchpad for your research and due diligence. Investing time now to choose the right agency partner will pay dividends in sustainable, content-driven growth for your SaaS startup.

FAQs