Velocity Funnel Metrics track how quickly leads move through each stage of your marketing and sales funnel. Rather than just measuring volume or conversion rates, velocity metrics focus on time-to-convert—helping teams understand bottlenecks, shorten sales cycles, and forecast revenue more accurately.
For B2B and SaaS companies, analyzing velocity metrics by stage (like lead-to-MQL, MQL-to-SQL, SQL-to-close) enables better prioritization of high-impact efforts and helps align sales and marketing around what accelerates pipeline movement.
Example:
If it takes your leads an average of 12 days to become MQLs, 8 more days to become SQLs, and 10 days to close, your full funnel velocity is 30 days. Improving conversion speed at any stage (e.g., reducing MQL-to-SQL time to 4 days) improves overall velocity and revenue forecasting.