Surge Keyword Targeting is the practice of identifying and capitalizing on keywords experiencing a sudden spike in search volume—often driven by trends, news, product launches, or shifts in user behavior. Unlike evergreen keywords, surge keywords offer a time-sensitive opportunity to gain visibility quickly.
This tactic is especially useful for B2B and SaaS companies aiming to capture attention during market shifts or emerging tech trends. It requires fast content creation, agile SEO, and close monitoring of industry news and tools like Google Trends or Exploding Topics.
Example:
When ChatGPT launched, “AI content detection” saw a huge spike in searches. A SaaS company that quickly published a high-quality blog post targeting this surge keyword ranked on page one and generated over 5,000 visits in two weeks.