Turnaround Funnel Tactics are strategies aimed at reviving and converting leads that have stalled or dropped out of your sales or marketing funnel. Instead of constantly chasing new leads, these tactics focus on re-engaging inactive prospects—whether they bounced after a free trial, stopped responding to emails, or never completed onboarding.
This approach often includes retargeting ads, personalized reactivation email sequences, special offers, updated messaging, or outreach from sales reps. The goal is to reignite interest by addressing the specific reasons they dropped off, turning lost opportunities into wins.
Example:
A SaaS company notices that 40% of free trial users don’t log in after day three. They create a turnaround email sequence offering 1:1 onboarding help and highlighting new features. Result: 12% of inactive users re-engage and convert to paid plans.