20 Top B2B SaaS SEO Agencies in 2025: The Ultimate Roundup

Even in 2025, organic search traffic remains a powerful engine for B2B SaaS growth, directly fueling signups and building a qualified pipeline.

For SaaS companies aiming for search-driven MRR growth, partnering with a specialized SEO (search engine optimization) agency brings focused expertise, proven processes tailored to SaaS, and potentially faster results than trying to build everything in-house.

However, choosing the right agency partner is critical. The market is crowded, and many agencies claim SEO expertise without demonstrating deep, verifiable experience relevant to the unique challenges of the B2B SaaS landscape.

This guide spotlights 20 top SaaS SEO agencies poised to deliver results in 2025. These firms have been carefully selected based not just on claims but on evidence — prioritizing those where SEO is a core competency and who demonstrate verifiable success stories with actual SaaS clients.

Inside, you’ll find insights into their approach, key details, client examples, and pricing overview to help you confidently evaluate the best fit for your growth ambitions.

Let’s explore these options to help you identify the agency best equipped to drive your growth with organic search traffic.

20 top-rated B2B SaaS SEO agencies you can consider partnering with in 2025

We’ve distilled our findings into these concise profiles. Each snapshot provides the critical information needed to understand what makes these 20 agencies top contenders for driving your SEO success this year.

1. SaaStorm

SaaStorm stands out as a B2B SaaS marketing agency laser-focused on SEO-driven, content-led growth. We work exclusively with SaaS companies, building end-to-end content and link-building engines that fuel consistent pipeline and ARR growth. We handle keyword research, on-page optimization, blog writing, and authority link outreach as an integrated workflowessentially acting as an in-house SEO content team for clients.

A significant differentiator is our in-house UI/UX design and development team, proficient in Webflow, WordPress, and HubSpot. This integrated capability allows for the seamless and rapid implementation of technical SEO recommendations, overcoming common bottlenecks faced when relying on clients’ internal development resources.

Critically, we are at the forefront of the emerging AI-powered search paradigm, incorporating LLMO (Large Language Model Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) into every SaaS SEO strategy, ensuring clients are visible not just on traditional SERPs but also within AI-driven answer tools like ChatGPT, Perplexity, and Gemini.

• Headquarters: London, UK
• Founded: 2022

Some of our SEO success stories include:

• Explosive lead growth through targeted SEO & content (Lingio): For Lingio, an AI-powered frontline employee training platform aiming to scale its inbound lead generation, SaaStorm implemented a focused content and SEO strategy targeting high-value keywords. This resulted in a +500% increase in organic traffic within nine months and an 11x increase in Marketing Qualified Leads (MQLs), generating over 200 MQLs and securing top 10 rankings for 300+ relevant terms.
• Building a $1.3M ARR pipeline for a bootstrapped platform (Reditus): SaaStorm provided SEO and content support for Reditus, a bootstrapped affiliate platform needing to establish an inbound pipeline. This work helped create a $1.3 million ARR pipeline, representing 128% growth in their inbound funnel and generating over 100 sales opportunities.
• Fueling revenue growth with a high-intent content engine (OneUp Sales): For OneUp Sales, a sales gamification platform, SaaStorm built a content engine focused on high-intent traffic. This directly influenced over £250,000 in inbound revenue, resulting in 711% year-over-year growth in blog clicks and over 3.11 million organic impressions.

As Jonny Butler, Head of Marketing at OneUp Sales, stated:

“SaaStorm became a key part of our inbound motion. Their SEO and content support helped us scale a consistent flow of high-intent traffic and build a content engine that supported £250K+ in inbound revenue.”

Pricing overview: To ensure we build the right SEO strategy tailored precisely to your B2B SaaS business from day one, we begin every partnership with our focused 10-day Kick-off & Discovery Stage (€3,000). This essential first step delivers deep insights — competitor analysis, technical SEO health check, content gap opportunities — and equips you with a comprehensive 3-month action plan. This provides immediate strategic value, whether you choose to continue with us or not.

Following discovery, we offer flexible monthly retainer packages designed to operate as your dedicated SEO growth engine. Our comprehensive SEO programs typically start around €4,000 per month. From this starting point, we scale the scope, intensity, and resources—adjusting content velocity, link-building efforts, and technical SEO implementation—to perfectly match your specific growth ambitions, desired timeline, and budget.

2. Skale

Skale positions itself as a specialized SEO revenue engine for high-growth SaaS and Fintech brands. Their mantra is focusing on “MRR over clicks”—meaning every strategy aims to drive product signups, SQLs, and pipeline, not just higher search engine rankings. Core services include comprehensive SEO management, content strategy, authoritative link building, and even handling complex SEO website migrations for SaaS rebrands. They differentiate through a performance-driven approach and often integrate SEO with conversion rate optimization to ensure the traffic they bring converts.

• Headquarters: London, UK
• Founded: 2019
• Notable SaaS clients: HubSpot, Personio, TravelPerk, Piktochart
• Pricing overview: Custom pricing based on scope. Clutch data suggests a minimum project size of $5,000+ and an average hourly rate of $100-$149/hr.

3. Omniscient Digital

Omniscient Digital operates as an organic growth agency dedicated to establishing SEO and content as principal growth drivers, specifically for B2B software companies. With a strong emphasis on revenue generation, the agency crafts robust growth strategies, significantly informed by their team’s collective experience gained at influential SaaS companies like HubSpot, Shopify, and Workato. A distinctive element of their methodology is the “Barbell Strategy,” which carefully balances targeting broader, high-volume keywords with pursuing niche, high-conversion-intent search queries.

• Headquarters: Austin, Texas, USA
• Founded: 2019
• Notable SaaS clients: Jasper, Clearscope, Loom, Asana
• Pricing overview: Full-service engagements start at $10,000/month. Custom pricing based on scope. They note that they are not the cheapest option.

4. Single Grain

Single Grain, led by CEO Eric Siu (co-host of the popular Marketing School podcast with Neil Patel) and operating since 2009, is a digital marketing agency providing SEO and content marketing services specifically for SaaS and technology companies. The agency is known for incorporating advanced techniques like programmatic SEO and AI-driven content optimization into its client strategies. For SaaS businesses, Single Grain offers a broad range of support, encompassing technical SEO audits, keyword research, content development, and link building—including a service specifically focused on SaaS link acquisition. Additional capabilities in CRO and paid media are also available. A key aspect of their approach is a focus on revenue-centric outcomes, ensuring campaigns are aligned with generating leads and impacting ARR rather than solely tracking traffic metrics.

• Headquarters: Los Angeles, CA, USA
• Founded: 2009
• Notable SaaS clients: Salesforce, Crunchbase, 15Five
• Pricing overview: Minimum project size $10,000+. They generally work on larger campaigns (Clutch notes projects up to $100K). Hourly rate is undisclosed. They often structure engagements as monthly retainers or multi-month projects, blending SEO with content and ads.

5. Flying Cat Marketing

Based in Barcelona, Flying Cat Marketing operates as a boutique agency specializing in SEO and content marketing for the B2B SaaS sector. They provide tailored solutions with notable experience within specific niches such as proptech, HR tech, and productivity software. Their service offerings position them among the top SaaS SEO consulting agencies, including full-service SEO (covering both strategy and execution), consulting engagements, and targeted content creation. A key differentiator is their robust international SEO capability, which involves developing native-language content in Spanish, French, and German, among others, in addition to English. Flying Cat Marketing is frequently recognized for its highly responsive, hands-on working style, enabling them to function as a seamless extension of their clients’ internal marketing teams.

• Headquarters: Barcelona, Spain
• Founded: 2020
• Notable SaaS clients: Hotjar, Operto, Avantio, Stonly
• Pricing overview: Generally customized based on the specific scope and client requirements. However, for comprehensive, ongoing full-service SEO engagements structured as monthly retainers, the typical starting point is approximately $10,000 per month. Retainers often range between $10,000 and $20,000 monthly, depending on the complexity, market competitiveness, and strategic objectives.

6. Rock The Rankings

Rock The Rankings focuses on SaaS and tech companies, prioritizing tangible business outcomes such as increased signups, SQLs, and overall revenue growth. Central to their methodology is the proprietary “Grow Faster Framework,” designed to generate measurable results within an initial 120-day sprint. This framework typically emphasizes developing high-converting messaging, creating revenue-driven content focused on solution-aware traffic, and building brand authority via digital PR and strategic link-building best practices. Notably, they often structure this initial 120-day period to demonstrate value without requiring immediate long-term contractual lock-in.

• Headquarters: Washington, DC, USA
• Founded: 2018
• Notable SaaS clients: Toast, Bizzabo, Exploding Topics
• Pricing overview: Offers several SEO packages tailored to different strategic needs and execution levels. For their comprehensive programs that bundle SEO strategy with ongoing content creation and link building, engagements typically start around $9,000 per month for the initial 120-day period. Pricing scales up from this point for more intensive packages involving higher volumes of content and link acquisition, customized to meet specific growth goals.

7. Virayo

Operating exclusively within the software marketing sector, Virayo exemplifies the focus needed from specialized B2B SaaS SEO agencies, concentrating squarely on driving revenue growth by increasing qualified demos and ARR for its clients. Their approach utilizes an “Integrated Discovery Framework,” strategically designed to maximize client visibility across a wide spectrum of critical search touchpoints—encompassing traditional organic results, AI Overviews (AIO), conversational AI engines like ChatGPT and Gemini, key review platforms (G2, Capterra), and video channels. Virayo emphasizes its proactive stance on navigating AI disruption, embedding LLMO strategies to maintain client presence in the evolving search landscape.

• Headquarters: Eagle, ID, USA
• Founded: 2018
• Notable SaaS clients: Sprout Social, MYOB, Brandfolder
• Pricing overview: Custom pricing based on scope. Clutch data suggests a minimum project size of $5,000+ and an hourly rate of $50-$99/hr. Their website mentions a discovery call followed by a proposal.

8. First Page Sage

First Page Sage focuses on establishing clients as definitive industry authorities by creating high-quality, expert-level content—such as in-depth articles, white papers, and industry forecasts—designed to comprehensively answer searcher intent. They leverage AI tools for research and insights while utilizing skilled human writers to craft content aligned with long-term business objectives like revenue growth and market leadership. Their comprehensive approach encompasses strategic planning, content creation by specialized teams, technical SEO, conversion funnel optimization, and detailed analytics focused on delivering tangible ROI.

• Headquarters: San Francisco, CA, USA
• Founded: 2009
• Notable SaaS clients: Salesforce, Verisign, Cadence Design Systems, Zenefits
• Pricing overview: First Page Sage does not provide details on specific package pricing on its website. However, information from their Clutch profile indicates that the minimum project size starts at $10,000+. Their specific hourly rate is undisclosed.

9. SimpleTiger

SimpleTiger is a veteran SEO agency that has specialized in SaaS and software companies for over 15 years. They have helped hundreds of companies with everything from keyword research and technical SEO to content development and link building. They use a proprietary AI-powered keyword intelligence process and focus on a 3-part framework (data-driven research, strategic roadmap, rapid execution) to drive revenue growth.

• Headquarters: Sarasota, FL, USA
• Founded: 2006
• Notable SaaS clients: Gelato, Segment, Jotform, ContractWorks
• Pricing overview: Projects typically start at $5,000+, with hourly consulting and execution rates ranging between $200–$300/hr, depending on the scope and specialization involved. For ongoing engagements, most clients work on a monthly retainer averaging $8,000.

10. Powered By Search

Powered by Search is a B2B SaaS marketing agency that offers SEO as part of holistic demand generation programs. They position themselves as “the lean SaaS company’s answer to a lacking SEO strategy.” Their focus is exclusively on B2B SaaS companies with $10M–$100M in ARR. Powered by Search’s SEO work is grounded in proprietary frameworks and is often integrated with content marketing, paid search, and conversion optimization. They typically kick off engagements with a Sprint—an intensive project designed to deliver quick insights and meaningful improvements.

• Headquarters: Toronto, Canada
• Founded: 2009
• Notable SaaS clients: Cloudways, CallRail, Basecamp, Collibra
• Pricing overview: As one of the potential SaaS SEO agencies for startups, their services begin at $5,000 per month, featuring no long-term contracts and the option to receive a free marketing plan. For enterprise SaaS SEO clients, engagements start at $10,000 per month, accommodating the more extensive needs of larger organizations.

11. MADX Digital

MADX Digital is a London-based marketing agency specializing exclusively in SEO, content, and digital PR for technology, SaaS, and software companies. They focus on driving traffic and sales through services like keyword research, content marketing, technical optimization, link building, and market research. They also emphasize quick wins and agility; their tagline “SEO for Founders” speaks to working closely with startup founders to get meaningful results without waiting 12+ months.

• Headquarters: London, UK
• Founded: 2020
• Notable SaaS clients: MoonPay, Good Annotations, VEED.IO
• Pricing overview: Offers a free SEO plan, providing businesses with a complimentary assessment of their current SEO performance. This plan includes actionable insights and recommendations to enhance online visibility and drive organic traffic. For those seeking more comprehensive services, MADX Digital’s paid packages start at $4,000 per month. Higher-tier packages offer expanded services and outputs at increased pricing levels, accommodating varying business needs and budgets.

12. Victorious

Victorious positions itself as a highly awarded, SEO-only agency focused on delivering measurable revenue growth and sustainable, repeatable SEO systems. Their “search-first framework” integrates SEO, content, and web services. They emphasize transparency, collaboration, and acting as an extension of the client’s team. They serve various sectors, including B2B, SaaS, e-commerce, and enterprise.

• Headquarters: San Francisco, CA, USA
• Founded: 2013
• Notable SaaS clients: Agora, Pagerduty, Everlance
• Pricing overview: Offers SEO service packages starting at $4,999 per month, with options scaling up to $11,999 per month, depending on the scope and complexity of services required.

13. Accelerate Agency

Accelerate Agency is a SaaS SEO marketing agency focused on growth, specializing in a 360-degree search approach fueled by human expertise, data, and machine learning. They focus on implementing ambitious SEO strategies quickly, combining technical, onsite, and offsite SEO with content marketing to drive PQL/MQL growth and MRR for SaaS clients. They pride themselves on using AI tools for content analysis and focusing on high-impact actions (removing low-performing pages, optimizing hundreds of key pages, etc.).

• Headquarters: Bristol, UK
• Founded: 2017
• Notable SaaS clients: Dialpad, Databricks, PandaDoc
• Pricing overview: According to their website, monthly retainer fees start at $8,000 and can reach up to $200,000 for enterprise-level engagements. On Clutch, client-reported project costs vary between $25,000 and $275,000, with an average hourly rate of $150–$199.

14. AUQ

AUQ is a specialized SEO and web development agency dedicated to empowering B2B brands, particularly challenger brands and SaaS companies. They excel in crafting high-quality, SEO-optimized websites and executing customized SEO campaigns encompassing technical SEO, content creation, link building, and analytics. Their approach is highly personalized, investing significant time to understand each client’s unique business model and consumer base, ensuring strategies are tailored to individual needs. Additionally, AUQ offers SEO training alongside execution, enabling clients to enhance their in-house capabilities.

• Headquarters: Chicago, IL, USA
• Founded: 2018
• Notable SaaS clients: AKOOL, AMPL
• Pricing overview: AUQ’s project costs typically range from $13,000 to over $100,000, depending on client needs and project complexity. Their minimum project size is $5,000, with an average hourly rate between $100 and $149.

15. Breaking B2B

Breaking B2B is a UK-based agency specializing in B2B and SaaS SEO, dedicated to driving revenue and building robust sales pipelines. They focus on delivering measurable results within 90 days by deeply understanding clients’ Ideal Customer Profiles (ICP) and executing comprehensive strategies that include technical SEO, content creation, and link building. In addition to SEO, they offer B2B web design and podcast production services, leveraging their own podcast and active LinkedIn presence to enhance client visibility.

• Headquarters: Yeovil, UK
• Founded: 2020
• Notable SaaS clients: ClickHouse, Ahrefs, Vidyard
• Pricing overview: SEO services start at $3.5K per month, with plans tailored to client needs. B2B web design projects begin at $7K (£5K), and podcast production services are available from $3K/month (£2.5K/month). Pricing varies based on project scope and specific requirements.

16. Smash Digital

Smash Digital specializes in building high-quality, hard-to-replicate backlinks at scale, emphasizing that links are the primary ranking factor in SEO. They apply strategies honed through managing SEO for many of their own companies to help clients enhance their search engine visibility. Smash Digital focuses on impactful SEO actions without unnecessary complexity or long-term contracts, offering a straightforward approach to improving client rankings.

• Headquarters: Asheville, NC, USA
• Founded: 2010
• Notable SaaS clients: Drip, Dynamite Jobs, Dentaly
• Pricing overview: Offers a monthly SEO service priced at $3,750, with a 30-day notice required for cancellation.

17. Embarque

Embarque acts like a flexible startup SaaS SEO agency, focusing on on-demand content marketing and SEO services, specializing in product-led SEO writing. They prioritize high-quality, research-driven content centered around product features and use cases to drive leads and revenue through SEO. They offer various SaaS SEO services, including audits, keyword research, content writing, link building (niche edits, parasite SEO), and technical writing.

• Headquarters: London, UK
• Founded: 2020
• Notable SaaS clients: VEED, Riverside, MentorCruise
• Pricing overview: Flexible monthly and 6-month upfront packages are available. Link building plans start at $599/month for 3 links, scaling up to $1,399/month for 7 links and $2,499/month for 14 links. The minimum project size starts at $1,000. Hourly rates are not publicly disclosed.

18. Animalz

Animalz is a well-known content marketing agency that partners with enterprise companies, startups, and VC firms, primarily in the B2B SaaS and tech sectors. They offer a comprehensive suite of services, including content strategy, development, and SEO consulting. Their SEO services encompass content audits, site structure analysis, keyword research, and editorial planning, all aimed at enhancing organic growth and establishing thought leadership.

• Headquarters: New York, NY, USA
• Founded: 2015
• Notable SaaS clients: Airtable, Amplitude, Asana, Intercom
• Pricing overview: Animalz does not publicly disclose specific pricing information on their website. However, industry sources indicate that their services are premium and tailored to each client’s needs.

19. Content Guppy

Content Guppy is a specialized SaaS SEO agency that promises to help SaaS companies increase their MRR within 90 days. They achieve this through strategic content creation, robust link-building, and effective content distribution, focusing on delivering measurable SEO results in a condensed timeframe.

• Headquarters: USA
• Founded: 2021
• Notable SaaS clients: Kickbox, Time Doctor
• Pricing overview: Offers productized service packages tailored to various business needs, with pricing starting at approximately $1,500 per month for the Startup package, which includes 4 high-quality links monthly. Additional packages are available to accommodate more extensive requirements, ensuring scalability as your business grows.

20. Linkflow

Linkflow is a B2B SaaS SEO agency that zeroes in on generating leads through SEO techniques. They ensure your site content aligns exactly with how target customers search and convert. Linkflow typically begins with identifying quick wins (“what works best for your business”) and then implements changes plus builds high-quality backlinks to your key pages. They promise at least a 30% increase in conversions through their efforts within 10 weeks.

• Headquarters: New York, NY, USA
• Founded: 2017
• Notable SaaS clients: Streamlabs, Fortra, Insightly
• Pricing overview: Offers tailored SEO services with pricing that varies based on the scope and scale of the campaign. High-quality link-building services typically start at a few thousand dollars per month, with costs increasing for larger businesses, often reaching tens of thousands of dollars per month.

How to choose the best SaaS SEO agency partner? An evaluation framework

With a list of capable agencies, the next step is selecting the right partner for your SEO success. This framework outlines key criteria to evaluate potential agencies beyond their profile summaries. Finding the right SaaS SEO agency requires looking deeper than surface-level claims and focusing on alignment with your unique needs and goals.

Ensure the agency fits your growth stage

• Why it matters: Your company’s stage (e.g., early-stage startup vs. established scale-up) dictates specific SEO needs, budget constraints, and strategic focus. A mismatch leads to ineffective strategies and wasted resources, underscoring the value of finding the right SaaS SEO agency from the start.
• How to verify: Check their case studies for clients similar to your size/stage to see if they operate as a top SaaS SEO agency for companies like yours. Ask directly about their experience and typical engagement scope. Confirm budget alignment early.

Verify relevant SaaS experience and proven results

• Why it matters: B2B SaaS SEO is distinct (complex products, long sales cycles, specific ICPs). Generic SEO experience isn’t enough. Any competent SEO agency for SaaS companies must demonstrate understanding and success, specifically within the subscription business model, focusing on business outcomes like MQLs, SQLs, and pipeline, not just traffic.
• How to verify: Request detailed B2B SaaS case studies with quantifiable business results. Ask for relevant client references you can speak to. Scrutinize their website and proposals for genuine SaaS focus.

Assess both technical SEO and content execution capabilities

• Why it matters: Strong SEO needs both a solid technical foundation (site health, indexability, speed) and effective content execution (attracting and converting your ICP). Weakness in either area will hinder results. When evaluating SEO agencies for SaaS, critically assess their ability to implement technical fixes and create high-quality, relevant content.
• How to verify: Inquire about their technical audit and implementation process (in-house vs. recommendations only?). Review their content creation methodology, team expertise, and relevant samples. Understand how they integrate technical SEO with content strategy.

Validate their understanding of your ICP and keyword strategy

• Why it matters: Attracting the wrong audience wastes effort. The agency must deeply understand your ICP pain points, the solutions they seek, and the language they use to target relevant keywords across the buyer journey and create content that resonates.
• How to verify: Evaluate the depth of their questions about your business, market, and ICP during initial discussions. Ask them to outline their keyword research process for B2B SaaS, including intent targeting (bottom, middle, top of funnel). Review their proposed strategy for alignment with your customer.

Demand clarity on SEO-specific pricing, deliverables, and reporting

• Why it matters: Vague SEO proposals cause confusion. You need to know precisely which technical SEO tasks, content pieces, link-building activities, and targeted keywords are included for your investment and how progress will be measured beyond just traffic.
• How to verify: Insist on a detailed Statement of Work (SOW) specifying concrete monthly deliverables: e.g., number/type of articles, specific technical optimizations planned (like schema markup or site speed improvements), quantity and quality targets for backlinks, and primary keyword groups being targeted. Confirm the pricing for these specific activities. Ensure reporting tracks progress on these deliverables, keyword ranking improvements for your target list, technical site health metrics, backlink profile changes, and connects these SEO efforts to business outcomes like MQLs/SQLs from organic search.

Wrapping up: It’s time for you to choose the #1 agency for your needs

Choosing the right SEO partner is a critical decision for driving sustainable growth for your B2B SaaS business in 2025. This guide has presented top contenders rigorously vetted for their SaaS expertise and provided a clear framework to aid your evaluation.

The ‘best’ agency ultimately depends on your unique situation — your company stage, specific growth objectives, budget, and internal resources.

We encourage you to use the evaluation framework presented earlier to shortlist two or three agencies from this list that seem like the strongest potential fit. The crucial next step is to schedule discovery calls with them to discuss your needs in detail.

Think about aspects like demonstrable B2B SaaS results, the integration of technical execution with content strategy, readiness for the evolving AI search landscape (incorporating LLMO, AEO, GEO), and a clear process starting with deep discovery — strengths exemplified by agencies like SaaStorm, featured first in our list.

Ultimately, whatever agency you pick, make sure they think like a SaaS company — not just an SEO vendor.

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