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Glossary
Conversion Rate

Conversion Rate

Conversion Rate is the percentage of users who complete a desired action—like filling out a form, booking a demo, or purchasing a subscription—out of the total number of visitors. It reflects how effectively your website, funnel, or campaign turns interest into action.

Conversion rates vary widely based on industry, traffic source, and CTA placement, but consistent testing and optimization can lead to compounding improvements.

Example:

If 500 people visit a landing page and 25 book a call, the conversion rate is 5%.

Other terms

Churn Rate

Churn Rate measures the percentage of customers who cancel or stop using a service, indicating retention performance and growth health.

Call-to-Action (CTA)

A Call-to-Action (CTA) is a prompt that encourages users to take a specific action, such as downloading a guide or booking a demo.

Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV), or LTV, estimates how much revenue a business earns from a customer throughout the entire relationship.

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is the total expense of winning a customer, including marketing and sales efforts.

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