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Outbound Marketing

Outbound Marketing

Outbound Marketing is a traditional marketing approach where businesses initiate contact with prospects through channels like cold emails, ads, direct mail, or sales calls. It contrasts with inbound strategies, which aim to attract leads through valuable content.

In B2B SaaS, outbound is often used for targeting high-value accounts in ABM (Account-Based Marketing) or for jumpstarting pipeline growth.

Example:

A SaaS startup might send personalized LinkedIn messages to decision-makers in target accounts, inviting them to book a discovery call.

Other terms

Open Rate

Open Rate measures the percentage of recipients who open an email, helping marketers assess subject line and campaign effectiveness.

Organic Link Acquisition

Organic Link Acquisition is gaining backlinks naturally through valuable content without paid or outreach efforts.

Open-Rate Optimization

Open-Rate Optimization improves the percentage of recipients who open your emails through subject lines and timing.

Organic Marketing

Organic Marketing focuses on attracting customers naturally via content, social media, and SEO without paid advertising.

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