B2B SaaS Growth Hacks: 65 Examples That Are Worth It

When video communication platform Zoom launched in 2011, CEO Eric Yuan knew he needed to get people to test the product in an already crowded market. 

But “it’s really hard to tell customers, ‘You’ve got to try Zoom’,” he explained at SaaStr Annual.

So, Zoom turned to an innovative growth hack, launching a freemium model that led to a $1 billion valuation by 2017.

Meanwhile, food delivery unicorns Postmates and Doordash leaned on a tried-and-tested growth hack that led to viral success. 

Rather than expanding their reach, they deliberately targeted a smaller customer base that they knew would use their services repeatedly.

After all, selling to existing customers is much cheaper than attracting and converting new ones. 

These are just three examples of companies who have leaned heavily on growth hacking for SaaS to phenomenal effect. 

Indeed, in the competitive and highly saturated SaaS market of 2024, brands can no longer rely on traditional sales and marketing methods to generate the growth they need to survive and thrive. 

They need to grow rapidly but without breaking the bank. 

In this guide, we’ll take you through 65 actionable hacks designed to boost growth. 

Why Growth Hacking Matters for B2B SaaS in 2024

SaaS growth hacking is vital for B2B companies as they need rapid, cost-effective growth strategies. 

With increasing competition and evolving customer expectations, traditional marketing approaches no longer cut it in the Saas world. 

Instead, tap into the vast power of growth hacking for B2B SaaS to unlock innovative tactics, data-driven decisions, and agile experimentation. 

The results? 

Attract customers at scale and then keep them engaged and delighted. 

And all without breaking the bank. 

Indeed, by focusing on scalable solutions and leveraging cutting-edge tech, B2B SaaS companies can grab more of the market and drive rapid but sustainable growth.

What is Growth Hacking?

In the context of SaaS, growth hacking means taking an innovative, experimental and often cost-effective approach to growth. 

It’s all about performing rapid testing and implementing scalable strategies to achieve rapid growth.

Growth hacking relies heavily on data analysis and creative problem-solving to identify effective tactics. 

For example, Dropbox leveraged a referral programme to incentivise users to invite others, resulting in exponential user growth that saw them gain 4 million users in 15 months, equating to 3900% growth. 

Similarly, HubSpot utilised content marketing and SEO strategies to attract leads through valuable resources, significantly expanding its customer base. 

These examples illustrate how growth hacking enables SaaS businesses to scale efficiently while optimising their resources and marketing efforts.

Key Areas for Growth Hacking in SaaS

Growth hacking delivers the most value for SaaS businesses in the following areas: 

• Driving Qualified Traffic to Websites
• Lead Acquisition
• Conversion Optimisation
• Customer Retention
• Revenue Expansion

Read more: B2B SaaS Demand Generation: How to Attract, Convert, and Keep Happy Customers

B2B SaaS Growth Hacks: 65 Examples That Are Worth It

In this post, we’ll take you through 65 actionable growth hacks specifically for B2B SaaS companies. 

These strategies cover every stage of your SaaS journey, from attracting visitors and converting them into leads to closing deals and retaining delighted customers. 

While some growth hacking tactics can easily be implemented, most require significant time and specialist skills. 

The 65 tactics below can be effectively implemented with the help of B2B SaaS marketing agency SaaStorm’s specialised services. 

Ready to find out how to hack your company’s growth? Read on. 

Attract: SaaS Growth Hacking Tactics for Driving Qualified Traffic

First, we’ll look at ten B2B SaaS growth hacks to drive qualified traffic to your website. 

#1: Viral Loops and Referral Programs

Referral programmes can be a goldmine for SaaS businesses, attracting a large number of new customers quickly. 

These schemes give you access to untapped but relevant networks and have a very high trust factor that leads to quick conversions.

To ensure success, offer referral incentives that are of genuine value to your user base. 

Incentivise users to refer colleagues by offering them high-value rewards, such as free account credits, free premium features, or a month free. 

Once a user is interested in referring a colleague, it’s important to make the process easy for them. 

Referral schemes that are confusing, time-consuming or plagued with technical difficulties will put users off. 

The key is to develop a smooth and simple user journey with minimal friction to ensure users aren’t dropping out of the process at the last hurdle. 

To achieve this, consider investing in ready-made software like Viral Loops, which helps you manage your affiliate and customer referral programs seamlessly.

#2: Build Free Tools for Lead Generation

Lead generation is central to growth, but in 2024, potential customers expect a reward in exchange for their contact information. 

One highly effective lead generation option is to build free tools tailored to the needs of professionals within your industry. 

Examples include SaaS readiness assessments or ROI calculators. 

Once developed and tested, put your free tools behind a gateway and offer access in exchange for contact information. 

For this tactic to be effective, it’s vital to tailor the tool to the genuine needs and challenges of your audience.

You then need to tap into the power of SEO to bring potential users to the landing page that hosts your free tool. 

#3: Optimise SEO for Long-Tail Keywords

SEO is vital for SaaS growth — but it’s important to target niche keywords as well as more general ones. 

Target niche keywords in your SEO strategy to attract decision-makers who are actively searching for solutions. 

In addition to creating new content around these long-tail keywords, it’s essential to optimise existing blog posts, product pages, and landing pages. 

SEO can be a tricky science to master, so it’s worth bringing in the experts to ensure your strategy is a success. 

#4: Get Featured on Industry-Specific Blogs

Create a PR strategy designed to leverage industry blogs. 

Craft press releases that pitch your unique value proposition and lay out how your SaaS product solves critical industry problems. 

Send your press releases to prominent bloggers and editors within your industry to encourage them to feature your SaaS product, offering free trials where necessary. 

#5: Use LinkedIn Ads to Target Decision Makers

LinkedIn ads enable super-precise targeting of B2B buyers. 

The social platform allows you to run ads targeting specific job titles, industries, and company sizes relevant to your SaaS. 

This significantly drives up the effectiveness of your ads while reducing wasted spend. 

To maximise the opportunities offered by LinkedIn Ads, optimising your marketing campaigns for better ROI is vital. 

Use data analysis to refine and optimise your campaigns in terms of targeting, ad creative and format, audience segmentation, landing pages, frequency, and timing. 

#6: Guest Blogging to Build Authority

Writing guest blogs for reputable industry publications can significantly increase brand visibility, tap into new audiences, and build authority. 

To achieve this, first identify the top blogs in your niche and scan their websites to discover what type of content they publish. SaaStorm can help you find the most effective platforms in your niche and craft compelling guest posts. 

Next, write blogs offering valuable insights into your industry, showcasing your SaaS expertise and linking to your website. 

Partner with reputable industry platforms, such as trade magazines or specialist blogs, to get your writing published. 

Need inspiration? Here are 30 SaaS content marketing examples to get you started. 

#7: Leverage Q&A Platforms Like Quora

When it comes to SaaS growth hacks, you have to think outside the box. 

Answer questions on industry-specific forums or platforms like Quora to increase visibility and trust in your SaaS brand. 

Providing valuable insights across multiple platforms helps you build authority and drive traffic to your website. 

#8: Utilise Retargeting Ads

Retargeting is one of the most helpful advertising tools of the digital age. 

You can use retargeting ads to bring back visitors to your site who didn’t convert during their first visit. 

These visitors likely have some interest in your product — but you didn’t manage to convert them on the first visit.

So could some more information convince them?

These ads should remind potential customers of your SaaS benefits and offer them incentives to re-engage. 

Retargeting can be complicated, but SaaStorm is an expert in attracting and converting customers and can manage and optimise these campaigns for you. 

#9: Publish High-Value Whitepapers and Ebooks

Publishing valuable, high-quality whitepapers and ebooks is another effective option for a lead magnet. 

Offer these in-depth resources in exchange for email addresses in order to build your email list. 

In order to get the results you need — a long, engaged email list — it’s essential that this content is high quality and of genuine value to your audience. 

#10: Partner with Industry Influencers

Influencer marketing isn’t just for B2C businesses. 

A key growth hack in 2024 is working with influencers who have credibility within your target market, such as key players with large followings on LinkedIn. 

Work with SaaStorm to identify your brand’s most relevant influencers and start building relationships with them.

Then, consider co-authored blog posts, webinars, events, product reviews, or social media endorsements to maximise your reach. 

Read more: How to get first customers for SaaS businesses!

Convert: Turning Visitors into Qualified Leads

Once you’ve attracted visitors to your website, you need to transform them into qualified leads. 

Here are eight growth hacks for SaaS with this goal in mind. 

#11: Simplify Signups with Single Sign-On (SSO)

Signing up for websites can be a headache, from coming up with a secure password that matches all the requirements to leaving the site to verify your account through your email. 

Remove this friction from the signup process by offering single sign-on. 

This way, users can sign up via their existing Google, LinkedIn, or Microsoft accounts. 

You get all the information you need, and they can sign up in one click. 

#12: Dynamic Landing Pages

In 2024, it’s essential to personalise the user journey to generate maximum conversions. 

And your landing pages are a cornerstone of the customer journey. 

Create dynamic landing pages that adapt content based on user behaviour, location, or referral source. 

For example, if a user has come to your website through a social advert targeting a specific industry, ensure that the page they click through to echoes this messaging. 

#13: A/B Test Your CTAs

A/B testing is a surefire way to discover what works and what doesn’t when converting visitors into leads. 

It’s especially useful to A/B test your calls-to-action (CTAs), as this is the part of the user journey where you’re pushing visitors to convert. 

Continuously test different CTAs on your landing pages. 

In addition to testing the messaging and wording, try out different colours, designs, and placements. 

A/B testing can be time-consuming, but SaaStorm can set up these tests and analyse results for you.

Armed with the results of this A/B testing, you can take swift action to significantly improve conversion rates.

#14: Implement Exit-Intent Popups

Exit-intent popups capture visitors before they leave the page. 

This tactic is a last resort attempt to keep them on your website and salvage the potential conversion. 

Exit-intent popups are most effective when they offer a tangible incentive, such as a last-minute discount, free tool, or content download. 

#15: Create Dedicated Pricing Pages

Your pricing page is often the last stop before conversion. 

Therefore, it’s crucial that this page is easy to understand, has a clean and simple format, and offers transparent pricing. 

On this page, clearly highlight the benefits of each pricing tier and address potential objections. 

Make it easy for users to click through to buy with well-placed CTAs. 

#16: Use Free Trials as a Conversion Tool

Offer a free trial with minimal barriers. 

This showcases your software’s value and gives users a taste of the benefits before asking for a commitment. 

So, make it easy to access a free trial from your website, and ensure customer support is on hand to help users make the most of their time with your software. 

It’s essential to follow up with every user after a free trial to encourage them to purchase your software and receive helpful feedback.

#17: Leverage Micro-Conversions

Guiding users through a series of micro-conversions can warm them up to fully convert. 

The micro-conversions along your journey could include signing up for a newsletter or downloading a resource — essentially, milestones that don’t require a commitment or money from them. 

Each micro-conversion should play a role in convincing them to fully convert down the line, so it’s important to ensure your newsletters or resources are high-quality and of genuine value to your audience. 

#18: Create Use Case Landing Pages

Many SaaS brands sell their product to professionals in different industries and in different job roles. 

If this is the case, you must segment your audience by sector or by their pain points and create specific landing pages that speak directly to their needs. 

SaaStorm can help create tailored messaging to drive conversion from multiple audience segments.

Close: Turning Leads into Paying Customers

It’s finally time to clinch the deal. 

Read on for five growth hacks for turning your leads into paying customers. 

#19: Offer Time-Limited Discounts

Time pressure is your best friend when it comes to encouraging prospects to convert right now. 

Offer a time-sensitive discount on premium plans to create urgency and push the lead further down the funnel. 

After all, if they’re considering purchasing your product, there’s never been a better time to buy. 

SaaStorm can help run campaigns to target leads nearing the point of conversion.

#20: Build a Seamless Demo Request Process

For SaaS brands, demos are typically the final step before conversion. 

This is why you must make it as easy as possible for prospects to schedule a demo. 

Offer interactive, downloadable demos that prospects can enjoy at their convenience and personalised walkthroughs. 

Ensure the CTA that directs potential customers to a demo is prominent across your website and featured at key points in your user journey. 

#21: Create an Automated Sales Funnel

Leverage automated email sequences as an effective growth hack to engage leads after they sign up for a demo or trial. 

Companies can efficiently close deals by sending targeted emails that showcase practical use cases, highlight customer success stories, and promote premium features. 

This strategic automation allows businesses to scale and optimise their bottom-of-the-funnel marketing output without manual effort. 

#22: Use Testimonials and Case Studies

Some of the best B2B SaaS growth hacks are simply updated versions of traditional marketing tactics. 

Customer testimonials and case studies can significantly boost trust in your brand and ease any concerns about purchasing your product. 

Produce testimonials and case studies across a variety of formats, including written, video, and graphical. 

Then, display them prominently on your landing pages and within your marketing materials, and share them on social media. 

For your testimonials and case studies to be effective, they must be well-written, well-designed and — vitally — persuasive. 

Read more: How to Get First SaaS Customers

#23: Optimise Pricing Models

When growth is top of your agenda, you need to cast your net wide. 

This means moving away from a one-size-fits-all pricing model. 

SMEs have different needs (and budgets) to enterprise-level businesses. 

While a huge conglomerate might require your full-service, end-to-end solution, a small business may only need limited access to your product. 

They’re also much more likely to convert when offered a variety of price points to choose from. 

Experiment with a tiered pricing structure to appeal to different customer segments. 

A freemium model, for example, can help attract smaller businesses, while premium tiers cater to enterprise needs.

Retain: Keep Your Customers Engaged and Delighted

Once a customer has signed on the dotted line.

Otherwise, all the hard work you put into encouraging them to convert could be wasted.

Here are five growth hacks for B2B SaaS retention. 

#24: Build a Customer Onboarding System

Onboarding is crucial for retention and can be a powerful growth hack, as it ensures users quickly grasp the value of your product. 

Ultimately, a smooth onboarding process reduces churn and boosts long-term engagement. 

Providing users with a step-by-step guide or offering personal setup assistance for complex software helps them get started efficiently, increasing satisfaction and encouraging continued use of your service. 

This sets the stage for customer loyalty, which can lead to upselling and cross-selling opportunities and subscription renewals. 

#25: Gamify the User Experience

This B2B SaaS growth hack is all about ensuring the user journey is enjoyable. 

Gamification is an effective growth hack for boosting retention, as it motivates users to stay engaged and use the product consistently. 

By incorporating progress tracking, rewards for reaching milestones, and leaderboards, you create a sense of achievement and competition, driving users to interact more frequently. 

This makes your product more valuable and fun for users to engage with over time — which means they’re more likely to continue using it. 

#26: Send Personalised Milestone Emails

Celebrating user success with personalised emails when they achieve key milestones is a great way to boost user satisfaction and loyalty. 

These milestones could include completing setup or reaching usage targets, for example. 

Recognising progress makes users feel valued and encourages ongoing engagement with your product. 

SaaStorm can help you set up these automated emails, ensuring timely, meaningful communication that strengthens relationships with users, enhances retention, and drives long-term growth.

#27: Run Quarterly Business Reviews (QBRs)

Setting up Quarterly Business Reviews (QBRs) for enterprise SaaS clients is a powerful growth hack for improving retention. 

During these reviews, assess progress, address any concerns, and ensure the client’s evolving needs are met. 

By maintaining regular communication and showcasing value, QBRs help strengthen client relationships and reduce churn. 

#28: Create a Customer Loyalty Programme

Loyalty programmes help boost retention by rewarding users for their continued engagement and ensuring they feel valued. 

Consider offering discounts, exclusive access to premium features, or early access to new products. 

This way, you can incentivise loyalty and encourage long-term commitment. 

Expand: Maximise the Lifetime Value of Your Customers

Bringing new customers on board costs money, from sales and marketing spend to onboarding costs. 

This means that one of the most cost-effective ways to grow is to maximise spend from existing customers. 

Here are four tactics designed to maximise the lifetime value of your customers. 

#29: Upsell Premium Features During Onboarding

Highlighting premium features during onboarding is a smart strategy for SaaS businesses to maximise customer lifetime value. 

By introducing advanced features early, you highlight additional value, encouraging users to upgrade while they’re still engaged and exploring the product. 

This approach increases the likelihood of higher-tier subscriptions and long-term commitment. 

Seamlessly integrating upsells into the onboarding process can boost revenue while enhancing the overall user experience.

#30: Use NPS Surveys to Identify Advocates

Regularly send out Net Promoter Score (NPS) surveys to gauge customer satisfaction.

By pinpointing highly satisfied users, you can encourage them to promote your product, helping drive referrals and organic growth. You can also collaborate on testimonials and case studies to boost trust. 

Engaging advocates with exclusive offers or incentives also increases retention and loyalty. 

Meanwhile, you can contact less satisfied accounts to get more feedback and improve their experience. 

This feedback not only boosts your brand’s visibility but strengthens customer relationships, leading to higher lifetime value and sustainable business growth.

#31: Offer Referral Bonuses to Current Customers

Offering referral bonuses to current customers is an impactful tactic for maximising the value of your existing client base. 

By incentivising satisfied users to refer your service to others, you create a win-win scenario; they receive rewards, such as discounted renewals or account credits, while you gain new customers. 

This not only enhances customer loyalty but also drives organic growth. 

#32: Build an Exclusive User Community

Building an exclusive user community offers multiple benefits for SaaS businesses — including maximising customer lifetime value. 

Creating an online platform for users fosters engagement, loyalty, and peer support, encouraging them to share best practices and provide valuable feedback. 

This sense of belonging can reduce churn and increase satisfaction. 

HubSpot’s Inbound is an example of where a brand has built a genuine online community of members who are passionate about a SaaS product around an event. 

Of course, setting up, growing, and monitoring an online community takes a lot of time and effort.

Close: Turning Leads into Paying Customers (Continued)

Ready for more growth hacks for SaaS products to help you close more deals?

Read on for eight impactful tactics. 

#33: Create a Product Webinar Funnel

Creating a product webinar by developing a series of pre-recorded webinars for use at different stages of the sales funnels, from initial interest to post-demo engagement. 

These informative sessions can generate initial interest, nurture leads, and provide post-demo support, ensuring potential customers feel informed and confident in purchasing decisions. 

This strategic approach ultimately drives conversions and boosts revenue.

#34: Implement Interactive Product Demos

Interactive product demos give customers an opportunity to experience your product’s value firsthand.

Well-designed demos allow potential customers to explore and test out your product in a guided, hands-on environment — and can significantly boost the likelihood of closing.

Ensure demos showcase key features and address specific user needs to foster confidence in the purchasing decision.

SaaStorm can assist in developing effective product demo strategies that maximise engagement and highlight your product’s strengths.

#35: Use Retargeting for Free Trial Users

Implement retargeting ads specifically aimed at users who signed up for a free trial but haven’t upgraded in order to re-engage these prospects using tailored messaging. 

Getting retargeting right is a tricky science, but SaaStorm can manage and optimise these retargeting campaigns for you, ensuring maximum impact and conversion potential.

#36: Offer Consultation Services with Premium Plans

Businesses don’t just look to SaaS brands for cutting-edge tech — they want to tap into your expertise, too. 

By providing personalised consultations for users who subscribe to higher-tier plans, you create a value-added experience that enhances customer satisfaction. 

This one-on-one interaction allows you to address specific needs, demonstrate the full potential of your product, and build trust with your customers. 

As a result, users are more likely to see the benefits of upgrading to a higher-tier plan, leading to higher lifetime value and loyalty.

#37: Use Chatbots for Lead Nurturing

Using chatbots for lead nurturing helps SaaS businesses close more deals by offering instant, personalised support to website visitors. 

Automating lead nurturing with chatbots guides users through the buyer journey, answering product questions, recommending relevant blog posts, and even scheduling demos. 

This proactive engagement builds trust, keeps prospects engaged, and moves them smoothly toward making a purchase decision, ultimately improving conversion rates.

#38: Leverage “Freemium” as a Lead Magnet

When a business offers a “Freemium” model, prospects can access a free but limited version of their product. 

This attracts users who are hesitant to commit to paid plans, allowing them to experience the product’s value firsthand. 

When employed as a lead magnet, a “Freemium” plan enables you to collect prospects’ contact information.

You can then nurture these users with targeted campaigns and timely offers to encourage them to upgrade to paid plans once they recognise the benefits, boosting conversion rates.

#39: Use Behavioural Triggered Emails

Create automated workflows within your platform that respond to specific user actions (or inaction). 

These emails can encourage users to explore further features, offer helpful resources, or address potential concerns, guiding them towards deeper engagement. 

By nurturing users in the right way at the right moments, businesses can push them toward upgrading to paid plans, boosting conversions and customer retention.

#40: Run Targeted Email Campaigns Based on Engagement

Running targeted email campaigns based on engagement helps SaaS businesses close more deals.

Here’s how. 

By segmenting users based on their engagement levels — whether they’re new, active, or inactive — and delivering personalised messaging to each group, you can address their unique needs. 

Your tailored content can be designed to encourage further engagement, convert leads into paying customers, and re-engage those at risk of slipping away.

Retain: Keeping Customers Engaged and Delighted (Continued)

Here are eight more growth hacks designed to ensure your customers are engaged and delighted. 

#41: Launch an In-App Messaging System

Real-time, personalised communication is essential to keep your customers engaged with your business and delighted with the service they’re receiving. 

But not every SaaS organisation has the budget for a large customer service department. 

An automated in-app messaging system allows you to communicate with customers effectively with much less manual effort. 

This timely interaction enhances user experience, proactively solves problems, encourages customers to explore more features, and keeps customers engaged with the product. 

#42: Offer Advanced Onboarding for Enterprise Customers

Offering advanced onboarding for enterprise customers is crucial to keep them engaged and delighted. 

After all, these accounts are likely paying your business a significant amount of money and expect to see value. 

White-glove services such as personalised setup, in-depth product training, and a dedicated customer success manager ensure a smooth, tailored experience. 

This hands-on approach builds trust and confidence in the product, addressing specific needs early on. 

Vitally, it also makes them feel valued. 

This approach significantly reduces churn rates for high-value customers, enhancing long-term retention.

#43: Provide a Knowledge Base with Self-Help Options

SaaS businesses should provide a comprehensive knowledge base that includes self-help options to keep customers happy and engaged. 

By creating a well-organised, searchable knowledge base, users can quickly find answers to common questions, reducing frustration. 

This improves the user experience and decreases support costs by lowering demand for live assistance. 

If optimised for search, your knowledge base can also help new prospects find your business through Google.

In order for your knowledge base to be effective, it’s essential that the content is high-quality, of genuine value to users, optimised for search, and repurposed across different formats such as written, audio, and video. 

This takes time and requires talented writers, editors, and B2B SaaS SEO specialists. 

SaaStorm can help design an SEO-optimised knowledge base, ensuring it’s easy to find, enhances customer support, and boosts visibility online.

#44: Run Customer Feedback Loops

A seamless customer feedback loop is hard to beat when it comes to increasing customer engagement and satisfaction. 

Constantly gather feedback through surveys, support interactions, and NPS scores.

Next, analyse this qualitative and quantitative data, and use these insights to continuously improve your product and service. 

This helps create a more customer-centric product, addressing user needs and boosting satisfaction and retention.

Remember to update customers on updates, too.

#45: Conduct User Onboarding Surveys

Your onboarding process is your first chance to make a good impression once a customer has purchased your product. 

At this point, they’re looking for reassurance that they have made the right decision. 

By asking new users about their onboarding experience and gathering feedback, businesses can identify key areas for improvement.

A smooth user onboarding experience can lead to a highly engaged customer who sees the maximum value from your product. 

But in a worst-case scenario, they could be entirely put off by a difficult or technically clunky onboarding process and cancel their subscription immediately. 

User onboarding surveys are particularly useful for complex products where a smooth onboarding can make or break user retention. 

#46: Build Customer Success Stories

Develop compelling case studies and success stories highlighting your top customers and how your SaaS product has effectively addressed their challenges. 

You can feature these success stories at key points of the user journey on your website, social channels, and in sales pitches. 

By sharing these narratives, you build trust and strengthen your relationship with existing users. 

SaaStorm can assist in creating and promoting these stories, enhancing engagement and illustrating the tangible benefits of your product to prospective clients.

#47: Send Anniversary and Milestone Emails

Send anniversary and milestone emails to boost engagement with customers and make them feel valued. 

Indeed, celebrating milestones, such as the anniversary of a customer’s signup or subscription, with personalised emails fosters a sense of connection. 

Why not include rewards or special offers in these milestone emails to delight your customers? 

#48: Offer Loyalty Perks for Long-Term Users

Show appreciation to your loyal customers and build brand loyalty by rewarding these users with discounts, exclusive features, or early access to new product releases. 

These tangible rewards create a sense of recognition, strengthening the bond between the brand and its customers. 

Expand: Maximise Customer Lifetime Value (Continued)

There are a multitude of growth hacks to try out if maximising customer lifetime value is your goal. 

Here are eleven extra tactics to implement. 

#49: Use Account Expansion Emails

SaaS brands can maximise customer lifetime value via account expansion emails that offer additional services.

The trick is to ensure these emails land at the right time — aka once a customer has seen success with your product.

You could propose upgrades like extra seats, increased storage, or premium features tailored to their specific usage data. 

In order to identify the right offer for the customer in question, take a look at their usage data. 

For example, if they’re already using the maximum number of seats on the account, extra seats should be an effective option. 

#50: Cross-Sell Complementary Features

Wondering how to increase SaaS revenue quickly?

Cross-selling complementary features is one of the most traditional methods of maximising customer lifetime value. 

Businesses can encourage users to explore additional functionalities by suggesting relevant add-ons or integrations that enhance the customer’s experience. 

This boosts engagement and increases revenue by providing customers with valuable tools that meet their evolving needs.

#51: Launch Product-Led Growth Initiatives

Another growth hack to maximise customer lifetime value is launching product-led growth initiatives. 

Allow free users to invite colleagues and facilitate easy sharing within organisations, enabling organic growth. 

By letting the product drive engagement and adoption, businesses can significantly expand their user base and create opportunities for converting free users into paying customers.

#52: Personalise User Dashboards

Offer personalised user dashboards to enhance customer engagement. 

These tailored dashboards should showcase relevant insights and achievements and suggest next steps based on individual user behaviour. 

This level of customisation fosters a stronger connection to the product and your business, making users feel valued and understood. 

As a result, this approach can lead to longer retention periods and increased satisfaction, ultimately driving loyalty and reducing churn rates.

#53: Offer Annual Billing Discounts

SaaS brands can also maximise customer lifetime value by offering annual billing discounts to incentivise users to switch from monthly subscriptions. 

Here’s how it works. 

By offering a price reduction for annual commitments, businesses not only encourage users to save money but also secure a longer-term relationship. 

This strategy enhances cash flow upfront, allowing companies to invest in further product development and customer support.

What’s more, when customers know they have committed to your product for a whole year, they’ll be intent on embedding it into their workflows and encouraging adoption throughout the business to see value. 

#54: Provide a Product Usage Review

During a product usage review, the customer success team meets with key accounts to assess their product usage. 

During these reviews, teams can suggest strategies to enhance value and improve efficiency. 

This proactive engagement fosters a deeper relationship with customers, ensures they are fully leveraging the product, and increases the likelihood of renewal, ultimately driving long-term loyalty and satisfaction.

It also cultivates a sense of transparency and trust between your brand and the customer as you’re helping them get the most out of their product rather than going in for the hard sell. 

#55: Use Upsell Prompts Inside the Product

SaaS companies can maximise customer lifetime value by integrating upsell prompts tailored to user activity directly within the product interface. 

For instance, if a user frequently approaches their account limits, displaying a prompt to upgrade to a higher plan can effectively encourage them to consider additional features. 

This targeted approach highlights the benefits of upgrading and enhances the user experience by addressing their needs.

As a result, your business should see increased revenue and customer satisfaction.

#56: Run Limited-Time Feature Access Campaigns

Running limited-time feature access campaigns for free or lower-tier users is another effective tactic to increase customer lifetime value.

By granting temporary access to premium features, users can experience the product’s full benefits, which can significantly enhance their engagement. 

Customers are more likely to transition to higher-tier plans after experiencing the added functionality and improved performance during the promotional period.

Ultimately, this strategy highlights the value of upgrading. 

#57: Use Webinars for Customer Training

In the SaaS world, education is crucial to maximising customer lifetime value. 

Consider hosting regular training webinars that help users unlock the product’s full potential. 

These sessions can be tailored to specific industries or use cases, ensuring customers gain relevant insights and practical knowledge. 

By providing valuable training resources, users are more likely to engage deeply with the solution and remain satisfied. 

Ready to unlock the power of webinars for customer training but not sure where to start?

SaaStorm can assist in creating engaging and informative webinar content, enhancing user experience and driving long-term loyalty.

#58: Launch Referral Contests

Referrals are a quick and cost-effective way to bring in new customers.

But making referrals can be time-consuming for customers, so it’s important to 

Why not launch a referral contest, encouraging existing users to bring in new customers? 

This tactic not only maximises customer lifetime value and expands your customer base but also fosters a sense of community and engagement among current users.

#59: Offer Multi-Tier Support Plans

Offering multi-tier support plans for your SaaS product allows customers to select the level of service that best fits their needs. 

By providing options such as basic, premium, and enterprise support, a SaaS business is able to cater to different user segments effectively. 

This approach enables the monetisation of customer support services for larger clients who may require more personalised assistance while still offering essential support to smaller users. 

Scale: Growth Hacking at Scale for B2B SaaS

Need some cost-effective tactics that can help you to grow at pace? 

Here are six growth hacks designed to help you grow rapidly. 

#60: Develop an API Marketplace

Developing an API marketplace can help facilitate scalable growth and enhance product offerings. 

By creating a platform where third-party developers can contribute apps and integrations, businesses enable customers to extend the product’s capabilities, tailoring it to their specific needs. 

This fosters a vibrant community around the product, encouraging collaboration and innovation. 

What’s more, an API marketplace can attract new users, as the availability of integrations adds significant value to the core product. 

Ultimately, this approach not only enhances customer satisfaction and engagement but can lead to significant growth at scale. 

#61: Offer Certification Programmes

Developing certification programmes for your user base provides an additional revenue stream and empowers users by enhancing their skills and knowledge of the product. 

This can help them to rise up in the rankings of their current business, make them more attractive to future employers, and position them as a thought leader in their industry. 

And as users become certified, they develop a deeper connection with the brand, often becoming advocates who promote the product within their networks.

This advocacy can lead to increased referrals and customer loyalty, ultimately driving growth and expanding the business’s reach in the market.

#62: Build an Affiliate Programme

Affiliate programmes are another way to achieve growth at scale. 

By creating a system where users or partners earn commissions for referring new customers, businesses tap into a cost-effective marketing strategy that leverages the power of word-of-mouth. 

Create an optimised programme using affiliate management platforms like Reditus to turn affiliates into motivated advocates who actively promote the product to their networks. 

This increases brand visibility and drives new leads without the upfront costs associated with traditional advertising. 

As the affiliate network grows, it creates a sustainable channel for acquiring customers, ultimately contributing to long-term revenue and market presence.

Read more: How to Market SaaS 

#63: Expand to New Markets with Language Localisation

SaaS businesses should expand to new markets through language localisation to enhance growth potential. 

Companies can significantly broaden their reach by translating key content and adapting marketing strategies to align with local cultures. 

This tailored approach ensures better engagement with diverse audiences, ultimately driving user acquisition and revenue in vast new regions.

#64: Sponsor Industry Webinars or Conferences

By sponsoring industry events, companies can showcase their products to a target audience and position themselves as thought leaders in their space. 

This involvement builds credibility while fostering relationships with potential customers who are already interested in related topics. 

#65: Optimise Your Partner Marketing

Collaborate with complementary software providers to co-market your product. 

By co-marketing products through joint initiatives such as webinars, eBooks, or bundled offers, companies can leverage each other’s audiences and resources. 

This strategy not only expands reach but also enhances credibility, as customers often trust recommendations from established partners.

The result? 

Increased brand visibility and new customer acquisition opportunities. 

Ready to Hack Your Growth?

Want to enjoy viral success in the saturated SaaS market of 2024?

You’ve got to get creative when it comes to how to advertise and promote SaaS.

Growth hacks are innovative, cost-effective tactics that can see revenue rocket if done well.

Here’s a recap of our 65 recommended growth hacks:

1. Viral Loops and Referral Programs
2. Build Free Tools for Lead Generation
3. Optimise SEO for Long-Tail Keywords
4. Get Featured on Industry-Specific Blogs
5. Use LinkedIn Ads to Target Decision Makers
6. Guest Blogging to Build Authority
7. Leverage Q&A Platforms Like Quora
8. Utilise Retargeting Ads
9. Publish High-Value Whitepapers and Ebooks
10. Partner With Industry Influencers
11. Simplify Signups with Single Sign-On (SSO)
12. Dynamic Landing Pages
13. A/B Test Your CTAs
14. Implement Exit-Intent Popups
15. Create Dedicated Pricing Pages
16. Use Free Trials as a Conversion Tool
17. Leverage Micro-Conversions
18. Create Use Case Landing Pages
19. Offer Time-Limited Discounts
20. Build a Seamless Demo Request Process
21. Create an Automated Sales Funnel
22. Use Testimonials and Case Studies
23. Optimise Pricing Models
24. Build a Customer Onboarding System
25. Gamify the User Experience
26. Send Personalised Milestone Emails
27. Run Quarterly Business Reviews (QBRs)
28. Create a Customer Loyalty Programme
29. Upsell Premium Features During Onboarding
30. Use NPS Surveys to Identify Advocates
31. Offer Referral Bonuses to Current Customers
32. Build an Exclusive User Community
33. Create a Product Webinar Funnel
34. Implement Interactive Product Demos
35. Use Retargeting for Free Trial Users
36. Offer Consultation Services with Premium Plans
37. Use Chatbots for Lead Nurturing
38. Leverage ‘Freemium’ as a Lead Magnet
39. Use Behavioural Triggered Emails
40. Run Targeted Email Campaigns Based on Engagement
41. Launch an In-App Messaging System
42. Offer Advanced Onboarding or Enterprise Customers
43. Provide a Knowledge Base with Self-Help Options
44. Run Customer Feedback Loops
45. Conduct User Onboarding Surveys
46. Build Customer Success Stories
47. Send Anniversary and Milestone Emails
48. Offer Loyalty Perks for Long-Term Users
49. Use Account Expansion Emails
50. Cross-Sell Complementary Features
51. Launch Product-Led Growth Initiatives 
52. Personalise User Dashboards
53. Offer Annual Billing Discounts
54. Provide a Product Usage Review
55. Use Upsell Prompts Inside the Product
56. Run Limited-Time Feature Access Campaigns
57. Use Webinars for Customer Training
58. Launch Referral Contests
59. Offer Multi-Tier Support Plans
60. Develop an API Marketplace
61. Offer Certification Programmes
62. Build an Affiliate Programme
63. Expand to New Markets With Language Localisation
64. Sponsor Industry Webinars or Conferences
65. Optimise Your Partner Marketing 

While some of these growth hacks — such as introducing QBRs or offering multi-tier support plans — can be implemented quickly and effectively, you’ll need specialist skills and knowledge to tap into most of the hacks above. 

From marketing and SEO to writing services, SaaStorm has the expertise and in-house skills to deliver every hack on the list above. 

Ready to hack your growth?