15 Top SEO Agencies in the Netherlands for SaaS Startups

The Netherlands has rapidly emerged as a serious hub for SaaS innovation, with cities like Amsterdam, Rotterdam, and Utrecht fueling the growth of impactful businesses from local startups to global scale-ups.

But with competition rising, Dutch SaaS companies need more than a great product — they need marketing partners who can drive sustainable, SEO-led growth.

In this guide, we’ve vetted the top SEO agencies in the Netherlands specializing in B2B SaaS.

Each agency featured here has been rigorously evaluated across five essential dimensions: a strong presence in the Dutch market, a clear track record with SaaS brands, SEO expertise, fluency in English content for international audiences, and most importantly, measurable results that impact revenue.

Whether you’re a scrappy startup or a scale-up, these agencies represent the top tier of Dutch SaaS SEO expertise.

Let’s dive into the top 15 (with SaaStorm leading the pack) and see how the best SEO companies in the Netherlands can accelerate your SaaS growth.

Top 15 SEO Agencies for B2B SaaS in the Netherlands

For every agency, you’ll find key details like their unique strengths, location in the Netherlands, founding year, notable SaaS clients, and typical pricing models. Consider it your go-to field guide to navigating the Dutch SaaS SEO agency landscape.

1. SaaStorm

As SaaStorm, we’re not just another Netherlands-based marketing agency on this list; we’re a dedicated growth partner specifically built for B2B SaaS companies like yours with a revenue-driven mindset. We specialize in harnessing the power of organic search through a sophisticated, content-led SEO strategy designed to generate a predictable pipeline and accelerate MRR growth.

Our approach goes beyond surface-level optimization. We integrate core SEO services, including technical SEO audits and implementation, strategic keyword research focused on your Ideal Customer Profile (ICP), development of topic clusters and content calendars, creation of high-intent blog posts and landing pages, and authoritative link building.

While SaaStorm operates with a remote-first structure tailored to the fast-moving nature of SaaS, our legal and operational base in the Netherlands (Utrecht) gives us a local edge. For Dutch SaaS companies, this means the best of both worlds: access to a globally-savvy, English-native team combined with the ability to meet face-to-face for key strategic sessions when it matters most. This hybrid model allows us to stay agile while offering the local context and in-market understanding essential for scaling a SaaS brand from the Netherlands to the US, UK, and beyond.

Netherlands office location: Utrecht

Notable SaaS success stories:

Built a $1.3M ARR pipeline for Reditus (Utrecht-based affiliate management SaaS)

Reditus, an affiliate management software for SaaS businesses and based in Utrecht, partnered with SaaStorm to enhance its online visibility. Within 12 months, we achieved a 128% growth in their inbound pipeline and helped create a $1.3M ARR pipeline. Our efforts transformed their website into a lead-generating platform, significantly improving their search rankings and lead quality.

Joran Hofman, founder of Reditus and a prominent figure in the Dutch SaaS community, emphasized the value SaaStorm generated for their startup, saying:

“Working with SaaStorm is like having an in-house team that truly understands your needs. Their responsiveness and willingness to assist, along with their valuable feedback, make them an invaluable B2B SaaS marketing agency. What sets SaaStorm apart is their commitment to tailoring their approach to us as a client.”

Achieved 11x MQL growth for Lingio (Stockholm-based frontline employee training platform)

We built Lingio’s inbound engine from scratch, delivering a 500% increase in organic website traffic and an 11x boost in MQLs within 9 months. This transformation turned their previously outbound-heavy model into a scalable, content-led growth channel.

Drove £250K+ inbound revenue for OneUp Sales (London-based sales performance management SaaS)

By integrating SEO, content, and UX enhancements, SaaStorm drove over £250K in inbound revenue for OneUp, achieving a 711% year-over-year growth in blog clicks and surpassing 3.11 million organic impressions.

Pricing overview: We begin every collaboration with a discovery call (€3,000) to understand your specific B2B SaaS needs. This phase includes a deep dive audit of your current SEO and content strategies, competitive landscape analysis, and identification of quick-win opportunities. The insights and recommendations provided are yours to keep, regardless of whether we proceed to a full engagement.

Should you choose to continue with us, we offer customized project-based engagements starting from €4K per month, tailored to your specific goals and growth stage. Our flexible pricing ensures that you receive the most value, aligning our services with your unique needs and budget.

Start with our discovery phase and get actionable insights from day one. Book your discovery session now

2. Unmuted

Unmuted has quickly risen as a top digital marketing agency in Amsterdam for B2B SaaS, winning a SAN Accent award as Best New Agency of the Year. This Amsterdam-based team brings a vibrant personality — they call themselves “growth fanatics” and offers the full range of essential go-to-market skills under one roof (SEO, content, PPC, video, and more). Unmuted stands out through its Growth Program playbooks and a focus on demand generation for SaaS. They work primarily in English, making them one of the go-to English marketing agencies in Amsterdam for startups aiming at international markets.

• Netherlands office location: Amsterdam
• Year founded: 2020
• Notable SaaS clients: Returnista, Wonderkind, ShopPop
• Pricing overview: Based on the Clutch listing, Unmuted typically engages in projects with a minimum budget of $1,000 and charges an hourly rate ranging from $100 to $149.

3. Dapper

Dapper is a Rotterdam-based growth marketing firm specializing in B2B and SaaS demand gen. Functioning partly as a creative agency within a growth framework, Dapper has a motto of “we maximize growth for impactful B2B brands,” blending creativity with data like few others. Their personality is hands-on and experimentation-driven — the team builds conversion funnels that optimize for user engagement and runs continuous A/B tests to find what works. As one of the digital agencies in Amsterdam (and the greater Netherlands), making a mark, they’ve been praised for smooth collaboration and impactful analytics. Dapper’s approach to SaaS growth marketing is characterized by a full-funnel, rapid experimentation strategy aimed at scaling SaaS brands efficiently.

• Netherlands office location: Rotterdam
• Year founded: 2019
• Notable SaaS clients: Circularise
• Pricing overview: Based on Clutch data, pricing starts at a minimum project size of $10,000, with hourly rates ranging from $50 to $99.

4. Fingerspitz

Their personality is pragmatic and innovative; they navigate the AI vs marketing agencies debate by leveraging AI and marketing automation to enhance, not replace, strategic human oversight, helping clients stay ahead. For SaaS companies, Fingerspitz brings deep SEO expertise (they have a whole SEO division) combined with conversion optimization and content marketing. They might not shout “SaaS” on their homepage, but their blog addresses SaaS lead gen, and they’ve worked with tech startups.

• Netherlands office locations: Breda and Eindhoven
• Year founded: 2011
• Notable SaaS clients: Undisclosed. We infer they’ve helped SaaS firms in martech and e-commerce tool spaces.
• Pricing overview: Pricing isn’t publicly available. They offer custom quotes based on the scope of services, which can include one-off SEO audits to ongoing support via growth marketing retainers.

5. OrangeValley (Follo)

OrangeValley (recently rebranded under the Follo Agency group) is a veteran SEO agency in the Netherlands known for enterprise-level SEO and data analytics. With extensive experience from 15+ years in the game, OrangeValley has a more corporate personality — highly analytical, process-driven, and accustomed to big campaigns. They’ve won multiple Dutch Search Awards, reflecting their cutting-edge tactics in SEO, CRO, and content. For SaaS startups, OrangeValley offers deep technical expertise (think site migrations and content engineering) and experience optimizing for both Dutch and international markets.

• Netherlands office locations: HQ in Hilversum, with offices serving central Amsterdam and Utrecht as part of Follo
• Year founded: 2008 (operating as “OrangeValley” for over a decade)
• Notable SaaS clients: Visma, Lightspeed
• Pricing overview: OrangeValley typically engages in projects starting around €5,000+. Long-term enterprise SEO programs can run higher.

6. Up Analytics

Up Analytics is a boutique consultancy with one foot in data analytics and one in marketing. Run by former Google marketing specialists, Up Analytics initially specialized in analytics and PPC, but they also shine in technical SEO and content strategy to drive growth. Their personality is very hands-on and analytical, guided by a meticulous data strategy — expect lots of measurement, dashboards, and ROI tracking. While not a pure-play “SEO agency”, Up Analytics can be invaluable: they understand how to set up tracking for a subscription funnel, attribute sign-ups properly, and optimize campaigns for LTV, not just clicks.

• Netherlands office locations: ’s-Hertogenbosch and Eindhoven
• Year founded: 2019
• Notable SaaS clients: AvePoint, GMBapi
• Pricing overview: Starts at $1,000+ for projects. They often work on a monthly retainer, focusing on analytics implementation or ad management.

7. Whello

Whello is one of the best digital marketing agencies in Amsterdam, known for growing brands through tailored strategies. Their vibe allows for compelling creative work yet remains metrics-oriented — Whello digs into each brand’s story to shape SEO strategy, guide content writing, and structure performance campaigns around it. As a full-service agency, Whello offers SaaS firms a complete suite (SEO, SEA, social, web design), and their SaaS marketing page highlights strategic positioning on all relevant channels. Strengths include a bilingual team adept at both Dutch and English (great for SaaS targeting international users) and a knack for content that boosts online engagement. As a marketing agency in the Netherlands, they turn local market insight into campaigns that resonate globally.

• Netherlands office location: Amsterdam
• Year founded: 2016
• Notable SaaS clients: LeadInfo, Clinicminds
• Pricing overview: Whello works with startups and midsize companies, often on monthly service packages. For instance, an SEO content plan or a PPC+SEO combo package is available, typically starting around €1,000–€2,500 per month, depending on scope.

8. Traffic Builders

Traffic Builders is one of the longest-running digital marketing firms in the region, often considered among the best SEO companies in the Netherlands for its consistent results through successful campaigns and thought leadership. They have a performance-driven culture and were early adopters of holistic search engine marketing. For SaaS startups, Traffic Builders offers a rich skillset: technical SEO (they can tackle tricky SaaS web platforms), content marketing, and even machine learning for data analysis (e.g., predicting churn for a SaaS app using first-party data).

• Netherlands office location: Almere
• Year founded: 2001
• Notable SaaS clients: Microsoft Netherlands (they’ve managed campaigns for Office 365 and Azure locally), Lightspeed
• Pricing overview: As an established agency, they typically engage with mid-to-large clients. Minimum project budgets are around €5,000. They offer custom proposals — you might hire them for a one-time SEO audit or a full-year multi-channel marketing program.

9. Leapforce

Leapforce is a fast-growing Dutch agency that fuses HubSpot consultancy with growth marketing. They pride themselves on being a top HubSpot and RevOps partner, which makes them ideal for SaaS companies looking to improve marketing operational efficiency and scale inbound sales. Leapforce’s personality is tech-savvy and energetic — they describe themselves as helping companies achieve “data-driven, scalable growth” with a hands-on approach. For SaaS, Leapforce brings expertise in CRM integration, content marketing, and SEO — essentially building the engine to capture and nurture leads. As one of the newer marketing agencies Netherlands has fostered, they combine fresh ideas with solid B2B fundamentals.

• Netherlands office location: Amsterdam
• Year founded: 2018
• Notable SaaS clients: Simplicate, Bynder
• Pricing overview: Starts at €1,000, making them relatively affordable for smaller SaaS companies. They offer fixed-price packages for essentials like inbound setup, along with scalable pricing for ongoing content and SEO support.

10. Brandfirm

Brandfirm is an Amsterdam-based agency blending branding, digital design, and performance marketing — a potent mix for SaaS companies needing both awareness and conversion. With a slogan of “Growing brands with brains,” Brandfirm’s personality is strategic and creative. They have worked with many local scale-ups and some global tech firms. For SaaS, their strength is in sharpening brand positioning and then executing SEO/PPC campaigns that drive that message home. They also emphasize content creation in both Dutch and English, so they qualify as a top English marketing agency in Amsterdam for startups targeting international audiences.

• Netherlands office location: Amsterdam
• Year founded: 2016
• Notable SaaS clients: While specific client lists aren’t public, Brandfirm has hinted at collaborations with these well-known Dutch-founded SaaS scale-ups in press releases.
• Pricing overview: Brandfirm often works on monthly retainers that cover multi-channel marketing. A typical engagement might start at a few thousand euros per month.

11. MarketEagle

MarketEagle is a growth marketing agency based in Veghel (with an office in Utrecht) that prides itself on helping scale-ups and SMEs grow. For SaaS startups, MarketEagle can provide a mix of inbound marketing (content + SEO) and outbound campaign management. They have experience across B2B and B2C clients in various industries, but a good portion are innovative tech companies. Their North Brabant roots also mean they’re well-connected in the local startup ecosystem beyond the Randstad. If you’re an early-stage SaaS in need of end-to-end marketing support, MarketEagle offers an agile team and solid expertise.

• Netherlands office location: Veghel and Utrecht
• Year founded: 2014
• Notable SaaS clients: Regional SaaS and tech startups in logistics, fintech, and IT services.
• Pricing overview: MarketEagle does not publicly list specific pricing information on their website. For precise pricing details, it is advisable to contact them directly online or by phone.

12. Coffee Digital

Coffee Digital is a Utrecht-based marketing agency that focuses on mobile app and SaaS platform marketing. True to their tagline — “Let’s make your app more successful!” — Coffee Digital’s team of creatives and marketers excels at launching and scaling digital products. They can assist SaaS startups with app store optimization (ASO), performance marketing, and content marketing to drive user acquisition. For instance, if you have a SaaS mobile app, Coffee Digital will optimize its App Store listings, run paid ads (like Apple Search Ads), and use social media campaigns to increase downloads. Simultaneously, they handle SEO for your landing pages to improve web sign-ups. Being a smaller agency (1–10 members), Coffee Digital offers highly personalized service.

• Netherlands office location: Utrecht
• Year founded: 2022
• Notable SaaS clients: Dutch app startups in sectors like finance, wellness, and SaaS utilities.
• Pricing overview: Starts around €1,000/month for app marketing packages. They often start with a pilot campaign and then scale the budget based on results, making it suitable for startups with modest initial budgets.

13. BAMMBOO

BAMMBOO claims to be one of Europe’s first growth hacking agencies, headquartered in Amsterdam. With a team of experienced growth marketers, BAMMBOO helps startups (particularly in SaaS and tech) achieve fast and sustainable growth. For SaaS startups, BAMMBOO can quickly validate which channels and messages bring the lowest CAC. Their services include growth strategy workshops, funnel analysis, content marketing, and performance campaigns. BAMMBOO is very familiar with the startup journey — they often partner with incubators and VC-funded companies, and even have a partnership to mentor startups at the University of Amsterdam.

• Netherlands office location: Amsterdam
• Year founded: 2016
• Notable SaaS clients: Dropbox, Adobe
• Pricing overview: As growth specialists, they often work on short-term sprints or ongoing retainers. A custom quote is provided on request.

14. Upraw Media

Upraw Media is a boutique performance marketing agency based in the Netherlands, working exclusively with SaaS companies. Among online advertising agencies in Amsterdam, they are uniquely focused on paid acquisition, analytics, and conversion rate optimization for B2B SaaS. While not an SEO agency, Upraw complements organic efforts by driving qualified traffic through paid media channels like Google Ads, LinkedIn Ads, and Facebook Ads. Their team brings deep expertise in SaaS funnel metrics, helping startups improve lead quality and reduce customer acquisition costs. In addition to campaign execution, Upraw ensures accurate event tracking through tools like Google Analytics and Mixpanel, and runs continuous CRO testing to increase conversions from trials and demos.

• Netherlands office location: Amsterdam
• Year founded: 2016
• Notable SaaS clients: Recruitee, Replyco, Kiflo
• Pricing overview: Upraw typically works on monthly retainers for campaign management. They often require a minimum ad spend (e.g., $5K/month) to engage. Their service fees can start around $4,000/month for a comprehensive PPC + CRO package, as suggested by industry benchmarks.

15. Doublesmart

DoubleSmart is a Gouda-based online marketing agency specializing in SEO and SEA (Search Engine Advertising). They have been recognized as one of the top search agencies in the Netherlands (winner of multiple FD Gazellen awards for growth). For SaaS companies, DoubleSmart offers a balanced approach: they improve your organic rankings and also manage pay-per-click campaigns to ensure maximum visibility on all fronts. Their strategy is KPI-driven — they often start by identifying the metrics that matter (trials, sign-ups) and work backwards to the SEO tactics needed. They have also worked with international websites, so if your SaaS is targeting beyond the Netherlands, DoubleSmart can help implement multilingual SEO best practices. In short, this agency pairs Dutch directness with deep SEO expertise, making them a reliable ally for sustainable SaaS growth.

• Netherlands office location: Gouda and Utrecht
• Year founded: 2014
• Notable SaaS clients: Simacan
• Pricing overview: DoubleSmart does not provide a fixed rate card on their website. They offer a free opportunity analysis valued at €400, which includes a tailored and comprehensive review of your current online marketing performance. This analysis serves as a foundation for proposing a customized strategy and associated costs.

How to pick your ideal agency partner from the list: An evaluation framework

You’ve seen the top players, but how do you pick the ideal partner for your specific SaaS goals? To simplify your decision-making process, use the following evaluation checklist. We explain the importance of each criterion for B2B SaaS and offer tips on how to verify an agency’s claims and expertise.

#1 Insist on the strategy + content + SEO trifecta

Why it matters:

In SaaS, effective digital marketing strategies ensure SEO works with strategic content to attract high-intent buyers, and content needs SEO to be discovered. This integrated trifecta ensures efforts align with your ICP and revenue goals, building topical authority and generating a qualified pipeline, preventing wasted resources on vanity metrics or unseen assets.

How to vet:

• Query their specific process for uniting strategy, content creation, and SEO.
• Ensure their proposal clearly integrates all three elements towards your goals, and ask for relevant content marketing examples they have shipped.
• Confirm how they map content/keywords across the entire buyer funnel.
• Verify that distinct skills and workflows exist for strategy, content, and SEO tasks.

#2 Seek English‑savvy, internationally‑minded partners

Why it matters:

Scaling SaaS typically involves targeting lucrative English-speaking markets (US, UK, global). Success hinges on flawless English content for credibility and effective communication, plus partners who grasp international SEO nuances beyond simple translation. This capability is vital for reaching the right audience in wider international markets and maximizing global growth potential.

How to vet:

• Scrutinize the English quality of the agency’s own website and content.
• Request relevant samples of English-language content created for SaaS clients.
• Judge the English communication fluency of your potential agency contacts.

#3 Prioritize SaaS expertise over location

Why it matters:

All agencies here have a Dutch address, but what really drives growth is proven SaaS know‑how — understanding subscription economics, user funnels, and product‑led growth. Deep vertical marketing expertise trumps ZIP codes every time.

How to vet:

• Ask for case studies in your exact SaaS sub‑niche (e.g., martech, developer tools).
• Verify metrics: MQL-to-ARR lift, churn reduction, pipeline velocity.

#4 Scrutinize their link-building philosophy

Why it matters:

High‑quality backlinks fuel domain authority and drive qualified referral traffic, critical for ranking competitive B2B keywords. But bad links can trigger penalties.

How to vet:

• Demand transparency on tactics: resource pages, digital PR, and guest‑posting standards.
• Check link profiles for relevance and editorial context (not just mass directories).
• Ask how they measure link quality (DR/UR, traffic lift, referral leads).

#5 Look for transparent pricing and clear value

Why it matters:

Ambiguous retainers hide ROI risk. You need predictable budgets and measurable deliverables to tie spend back to MRR growth.

How to vet:

• Require a clear breakdown: discovery, execution (including project management resources), and reporting fees.
• Review a sample monthly report — top‑line numbers should be pipeline and MRR, not vanity traffic charts.

Rounding up

The Netherlands offers a rich selection of marketing agencies capable of propelling SaaS startups to new heights.

From the international marketing agencies in Amsterdam to boutique specialists across the country, the key is finding a partner that understands your SaaS product, your market, and how to achieve your growth KPIs.

As you move forward, remember that the best agency relationships are true partnerships.

At SaaStorm, we believe we offer the best of both worlds for Netherlands-based SaaS companies:

• Local trust: We have a registered presence in the Netherlands and understand the landscape, proven by our success with local clients like Reditus.
• Global scaling expertise: We specialize in building scalable SEO and content engines that drive pipeline and revenue, particularly for SaaS companies targeting competitive international markets with high-quality English content.

If you’re ready to scale your SaaS with a Netherlands-based SEO & content growth partner that truly understands your world, SaaStorm is here to help.

Request a discovery session today!

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