Product-Led Growth (PLG) is a go-to-market strategy where the product itself drives user acquisition, expansion, and retention. Instead of relying heavily on sales or marketing, PLG companies let users experience value through free trials, freemium models, or self-serve onboarding — and let the product do the convincing.
This approach is especially common in SaaS, where users can sign up, explore features, and upgrade as their needs grow. When done well, PLG shortens the sales cycle and reduces customer acquisition costs.
Example:
A task management SaaS offers a free plan with basic features. Teams start using it, see the value, and later upgrade to unlock advanced tools like automation and integrations — all without ever speaking to a sales rep. That’s PLG in action.