Search Generative Experience (SGE) is an AI-powered search approach that goes beyond traditional search results by generating concise, contextual answers to user queries. Instead of showing just links, SGE provides summarized insights, explanations, or creative content based on a wide range of sources.
This technology improves user experience by delivering faster, more relevant information directly in the search interface. It’s especially useful for complex questions where a quick, synthesized response saves time and effort.
Example:
If you search “best strategies for SaaS growth,” an SGE-enabled engine might provide a summary highlighting top tactics like content marketing, customer success, and pricing models — all in one easy-to-read snippet — instead of listing multiple separate articles.