Voice Search Optimization is the practice of tailoring your website and content so they rank well in voice search queries made through smart speakers or voice assistants like Siri, Alexa, or Google Assistant. Since people speak differently than they type, this means focusing on natural language, question-based keywords, and concise answers.
Optimizing for voice search helps capture traffic from the growing number of users who prefer hands-free, conversational searches—especially on mobile devices. It’s about making your content easy to understand and quick to deliver in response to spoken queries.
Example:
A local pizza place might optimize for voice search by targeting phrases like “Where can I order a pizza near me?” or “Best gluten-free pizza in [city],” so when someone asks their voice assistant, their restaurant shows up first.