£250K+
Inbound revenue impacted
711%
YoY growth in blog clicks
3.11M+
Organic impressions
XML Sitemap Optimization is the process of ensuring your website’s XML sitemap is accurate, clean, and structured in a way that helps search engines crawl and index your pages more efficiently. A well-optimized sitemap acts like a roadmap for search engines, guiding them to your most important content — especially useful for large or complex websites.
This means regularly updating the sitemap to include only indexable, valuable pages, removing broken or duplicate URLs, and submitting it through tools like Google Search Console.
Example:
You launch a new product category with 10 new landing pages. To make sure Google discovers them quickly, you update your XML sitemap and resubmit it. This helps those pages appear in search results faster.