SaaS Link Building – 36 Best Practices for 2025

As a SaaS brand, you rely heavily on Google to help people discover your products and services. 

But the top positions on Google SERPs are hotly contested. 

Companies employ expert SEO strategies in order to bag the top spots and ensure search visibility. 

In 2024, link building is a critical component of any effective SEO strategy. 

Why?

High-quality backlinks from reputable sites signal to search engines that a SaaS website is trustworthy and relevant, helping to improve search engine rankings. 

Then, higher rankings boost organic traffic, making it easier for potential customers to discover the software. 

Additionally, strategic backlinks enhance brand authority and credibility, both key to building customer trust. 

As SaaS companies often rely on inbound marketing, effective link building accelerates lead generation, supports customer acquisition, and ultimately contributes to scaling growth in a sustainable and cost-effective way.

Why Link Building is Crucial for SaaS Companies

Backlinks are vital for successful SEO. 

Quality backlinks from authoritative sites can significantly boost rankings and domain authority. 

These links tell Google your website is credible and relevant, triggering the algorithm to promote you over other, less relevant websites.  

Effective link-building increases online visibility, helping potential users discover your product organically. 

Unlike paid campaigns, which offer short-term visibility, strong link-building creates lasting value, improving rankings and driving consistent traffic over time. 

This competitive advantage allows SaaS companies to attract a steady stream of leads without the ongoing costs of paid ads, making link-building a more sustainable growth strategy in the long term.

Key Components of an Effective SaaS Link Building Strategy

It’s clear how vital link building is to an impactful SEO strategy. 

Here are three key components of effective link building. 

#1 Focus on High-Quality Backlinks

As outlined above, acquiring links from high-authority, industry-relevant sites is crucial for B2B SaaS SEO. 

This enhances credibility, signals expertise, and boosts search engine rankings. 

Quality over quantity is essential because a few authoritative, relevant links positively impact SEO more than numerous low-quality ones. 

In fact, low quality backlinks — often referred to as toxic backlinks — can actually harm your site’s ranking and reputation. 

High-quality links, meanwhile, contribute to lasting, meaningful growth in organic traffic, attracting a targeted audience and establishing trust. 

#2 Link Relevance and Topical Authority

It’s not just the link quality you need to look at, however. 

The source’s relevance to your SaaS brand should also be prioritised. 

This is because securing links from websites that align with a SaaS product’s audience and niche helps you to build topical authority, ensuring targeted, qualified traffic. 

They help algorithms understand the value of your content and enhance credibility with both search engines and users, leading to higher engagement and conversion rates. 

By focusing on niche-specific links, SaaS companies can build stronger industry authority and attract ideal customers.

#3 The Role of Anchor Text

Have you ever read a piece of content that is so stuffed with keywords and links that it becomes distracting?

It’s super important to avoid over-optimisation — Google won’t like it, and neither will your audience. 

After all, link-heavy copy with keywords shoehorned in throughout feels spammy, not authoritative. 

Anchor text for your links should follow these guidelines:

• Ensure anchor text is relevant to the page its on
• Ensure anchor text is relevant to the page it links to
• Keep the anchor text to five words or less
• Write the anchor text so it flows naturally within the sentence
• Vary anchor text with a mix of exact match, partial match, branded, and generic phrases
• Use keywords and LSI keywords
• Consider the text that surrounds your anchor text, too — search engines use this for context.

36 Tips for Effective SaaS Link Building in 2025

Link building in 2025 is not just about quantity but about relevance, quality, and relationship-building. 

Here’s a comprehensive guide of 36 tips to help you get it right for your SaaS company.

#1 Leverage Unlinked Brand Mentions

Most people who mention your brand online will not think to link to it. 

This means there will likely be many currently unlinked mentions online that you can turn into linked mentions. 

The first step is finding these unlinked mentions. 

Set up Google Alerts to notify you whenever your brand is mentioned online without a link. 

Next, find the contact information of the website owners or blog authors hosting these mentions. 

Then, send personalised, polite emails to these individuals, requesting that they add a link to your homepage or another relevant page on your website. 

Not all of them will agree — and some will ask for a fee to host a backlink — but overall, this is an easy and effective way to gain quality links from websites already organically talking about your brand. 

You’ll need to track these mentions, too. 

Use SaaS SEO tools such as Ahrefs of Mention to monitor your backlink profile. 

#2 Use Guest Blogging to Build Authority and Backlinks

Guest blogging is a tried and tested way to build authority and backlinks. 

This means writing articles that other websites will host, with a link back to your site. 

If you’re interested in guest blogging, start by identifying high-authority SaaS blogs that align with your product niche.

Think carefully about the sites you approach — featuring on low-quality or irrelevant sites could do your SEO more harm than good.

Next, pitch articles to the editors of these blogs. 

When writing your guest post, ensure you optimise your anchor text. 

This means carefully selecting anchor texts that fit naturally into sentences and include primary and secondary keywords. 

However, it’s important not to overstuff guest posts with keywords and anchor texts. 

#3 Build Relationships with SaaS Industry Influencers

As a SaaS brand, building relationships with industry influencers should be on your to-do list. 

You can achieve this by networking with key players on LinkedIn, at online webinars, and at in-person events.

Once these relationships are established, leverage them by collaborating on content, requesting mentions in roundups and reviews, and utilising social proof in influencer articles.

Here’s how. 

Collaborate on content with SaaS industry influencers by co-creating blog posts, podcasts, or webinars that mention your product and link back to your website.

You’ll likely have seen some influencer roundup posts, reviews, or newsletters in the SaaS world. 

Once you’ve established relationships with SaaS influencers, you can request they mention and link back to your website when putting together this content. 

Furthermore, influencers can offer valuable social proof. 

When they share their experience with your product, people sit up and take notice. 

When influencers talk about your product, you should see plenty of natural backlinks come your way.

#4 Optimise Internal Link Building with Topic Clusters

Topic clusters boost your backlinking strategy by organising content around central themes. 

This improves your site’s structure and helps to establish authority around these themes, meaning search engines are more likely to understand content relevance and promote your website. 

This interconnected structure encourages high-quality backlinks, increasing visibility, engagement, and credibility across linked pages within the cluster.

Start by organising your content by topic clusters. Use pillar pages to build internal links that signal content relevance to Google. 

For example, say you have ten articles about how your customers can grow their business. 

To tie them all together, you can create an overarching pillar page on that topic, which links back to the individual articles. 

It’s also important to create internal linking maps. These maps plot linking paths that connect supporting articles to your core pages. 

#5 Utilise Broken Link Building

Links break for a variety of reasons, but it always leaves websites with a problem. 

Broken links add friction to the user journey, make a website look amateurish or outdated, and impact SEO. 

Evidently, it’s in that website owner’s best interest to replace that content — and quickly. 

But finding or writing replacement content is time-consuming, and can quickly drop down the list of priorities. 

This is where you step in and solve the problem. 

To utilise broken link building for SaaS, start by identifying broken links on relevant, high-authority SaaS blogs that you’d like to target. 

You can use tools like Check My Links or Ahrefs to find broken links quickly. 

Next, pitch your content as a replacement. 

Send personalised emails to website and blog owners explaining how your content can fill the gap left by the broken link.

#6 Repurpose SaaS Content into Infographics

Repurposing content effectively builds authority around topic clusters, increases your reach, and builds your backlink profile. 

And, because you’ve already got one version of the content, it doesn’t need to take a huge amount of time or effort. 

Repurpose your long-form blog posts into visually appealing infographics that are easy to share and link to. 

If you don’t employ a graphic designer, you can employ user-friendly design tools like Canva or Visme to create professional-looking infographics. 

Now for the important part. 

#7 Leverage Data-Driven Reports to Attract Links

Another popular way to generate backlinks is by releasing exclusive, data-driven research that is of genuine value to your audience. 

Conduct research or surveys that offer new insights into your industry, and then transform your findings into a super shareable report that others in the sector will want to cite and link to. 

Once you share your report, you should start seeing organic links from relevant publications and blogs. 

However, you can also catalyse this process. 

Send your reports to publications and blogs in your niche, and offer them first access to your data in exchange for backlinks. 

#8 Use Resource Pages for Link Building

Perform a quick search for SaaS resources, and you’ll find several pages listing the best SaaS tools and resources, often broken down by industry. 

Find SaaS resource pages relevant to your niche, and submit your SaaS tool or article as a resource. 

You can also monitor the SEO impact of these links — and how much traffic they’re driving to your site — using tools like Google Analytics.

#9 Leverage Product Embeds for Link Building

Create embeddable widgets or tools that users can embed on their websites alongside a “powered by” link to your site. 

This approach not only gets you backlinks across multiple sites, but it immediately builds trust with your audience. 

After all, if a high-authority site they trust is using your widget, then maybe your product is worth investing in. 

It’s important that you encourage embedding through emails and guides. 

Provide clear instructions and encourage users to embed your tool in their content. 

Of course, you’ll also want to measure the impact of this tactic to determine ROI — especially if your widget took time and budget to build, or has ongoing costs. 

Google Analytics allows you to monitor how often your tool is embedded and linked to your site. 

#10 Use Source of Sources to Gain Media Links

Source of Sources — formerly known as HARO — is a free Cision resource that connects journalists with subject matter experts. 

Sign up for alerts and respond to media inquiries within your industry to get quoted in publications and earn backlinks. 

It’s essential to provide insightful, well-thought-out answers to increase your chances of being quoted and linked — the reporter will likely have a number of responses to choose from.

Once you’ve been quoted, seek to build a relationship with that reporter so they will approach you for future opportunities. 

#11 Build Links Through Podcast Appearances

Podcasts may not be your first thought when it comes to backlinking. 

After all, this is an audio medium. 

However, podcasts often include backlinks to guests’ websites in their show notes. 

What’s more, an hour-long podcast where you’re speaking at length on a subject of your expertise can generate more interest in your business than a quick blog or quote. 

So, reach out to SaaS-related podcasts and offer to appear as a guest.

#12 Focus on Roundup Link Building

Expert roundups allow you to build trust with your target audience and bag a backlink without putting in much time or effort. 

These roundups typically bring together insights or quotes from a range of experts, positioning you among key players in your industry. 

Identify roundup opportunities within your niche and submit relevant content, or create your own expert roundups, encouraging participants to link back to the main post.

#13 Use Testimonials for Link Building

This is one of the best organic link building tips​.

Testimonials are a highly-effective tactic for building trust with your audience. 

However, they can also be helpful in B2B link building for SaaS companies. 

Provide testimonials to software or services you use in exchange for a backlink from their website. 

You can also offer vendors case studies of how your SaaS integrates with other tools and ask for a link back. 

#14 Create Free Tools and Calculators

Develop free SaaS tools like calculators or templates that, while simple to build, offer significant value to your audience. 

Host it on a landing page that is optimised for search. 

Once your tool is up and running, it’s time to promote it in SaaS communities or forums. 

If your tool is of genuine value to your audience, you should then see it begin to generate natural backlinks to your landing page. 

#15 Link Building with Thought Leadership Content

Thought leadership content is another option for securing backlinks while also building trust and authority in your sector. 

Write and share thought leadership articles (these are often opinion pieces or whitepapers) on current industry trends and challenges to attract links from authoritative sites. 

To boost reach and backlink potential, consider collaborating with other industry leaders to co-author these articles. 

Once your content is looking good, submit it to well-established SaaS publications for links back to your site. 

#16 Develop Strategic Partnerships for Backlinks

While you don’t want to promote competitors, there will be plenty of SaaS tools out there that complement your services. 

Form strategic partnerships with these complementary SaaS businesses for cross-promotion and mutual link-building ventures. 

For example, you could create joint blog posts that link back to each partner’s website. 

#17 Host Webinars and Virtual Events

Webinars and virtual events are a great way to get many key industry players and influencers in one (digital) room, without breaking the bank. 

One of the first things you should do is create a dedicated landing page for your events and ask speakers to link back to them. 

Invite influencers and experts to speak on your webinars, sponsor the event, or simply attend. 

Speakers will always share and link to the event, and many guests will too — to show they’re active and engaged in the community. 

You can also promote sharing and linking during the event itself. 

The work doesn’t stop once the event is finished, either. 

Follow up with speakers and attendees to continue building relationships with industry influencers, and turn the webinar content into blog posts that you can promote and build links to.

#18 Use Crowdsourced Content to Build Links

Ask experts in your industry to contribute to crowdsourced content that you will publish on your website. 

It’s vital you also ask them to link back to this content, and most will be more than happy to do so, as expert content showcases them as authority figures in their industry. 

Another option is to partner with another company to create a collaborative research report of genuine interest to your audience. 

Partnering with another company increases your reach and gains you backlinks from their site, but it should also generate organic links from other websites and blogs that cite your work. 

Collaborating with another company on a research report also means you’re sharing the cost. 

#19 Build Relationships with Journalists for Long-Term Link Building

Build strong relationships with a number of journalists in your niche, and you’ll supercharge your white hat link building strategy. 

Journalists are in constant need of sources, and if you prove you’re a reliable expert, they’ll reach out regularly with new opportunities to comment.

So, where do you start? 

Make contact by reaching out with unique story angles. 

Curate a list of relevant journalists’ email addresses and pitch unique story ideas that are highly relevant to your industry. 

Even if their editor doesn’t go for your pitch, you’ll have opened a channel of communication between yourself and the journalist.

Get in journalists’ good books by delivering them valuable data in a timely manner. This could be exclusive data ahead of a report launch, or insights on a big industry story that just broke. 

It’s vital to nurture your relationships with journalists, too. 

Add them on LinkedIn and Twitter (X), stay in touch, check in every now and then, and become a go-to source for future stories and links.

#20 Offer Sponsorships in Exchange for Links

Sponsorships are a popular option when it comes to amplifying your brand’s reach, but they can also generate plenty of backlinks. 

Sponsor SaaS industry events that provide backlinks from the event’s website. 

You can also buy sponsored content slots on relevant, high-authority SaaS blogs or news sites. 

This content could be a thought leadership article penned by you, or the writer could interview you. 

#21 Use Reddit and Quora for Link Building

Platforms like Reddit and Quora might not be your first thought when it comes to SaaS link building.

However, unlike guest blogging or sponsorships, you don’t need anyone’s permission to post links on these forums — and it won’t cost you anything either. 

This makes it one of the easiest ways to generate backlinks. 

Simply answer questions in relevant forums, offering expert advice, and include backlinks to the products or services you’re referring to.

Engaging with other contributors authentically is essential to build trust and gain upvotes and shares. The more upvotes and shares you get, the more visible your contribution will become. 

#22 Run Digital PR Campaigns to Earn Media Links

Digital PR campaigns are useful when you’re aiming for ultra-high authority sites. 

Well-established news and magazine sites tend to have some of the highest domain authority scores on the web. 

So, how can you get your backlinks on these high-profile sites? 

Try newsjacking!

Newsjacking is a PR strategy where you promote your SaaS brand by inserting it into a trending news story or topic. 

For example, say your SaaS product deals with cybersecurity, and there’s a huge data leak at a large B2C company.

Post on social media about the news topic — offering advice around your expert topic — using hashtags. You should also DM journalists covering the story to provide insight in exchange for a backlink to your SaaS product. 

It’s also important to create your own news. 

When you launch a product, hit a milestone, or get a great case study, submit press releases to relevant industry publications. 

#23 Focus on Local Link Building

If your SaaS has local relevance, don’t overlook the power of local B2B SEO link building.

Get listed in local business directories for backlinks, and partner with local events and universities for links from .edu or .gov domains. 

#24 Submit Content to Niche Communities and Forums

To take advantage of backlinking opportunities within niche online communities and forums, you’ll first need to become an active and authentic participant within those spaces. 

Once this is achieved, you can begin subtly promoting your content. 

It’s important to keep promotional efforts relatively light in such spaces to avoid being banned for spam. 

It’s also possible to earn links from Q&A communities by sharing your blog posts, tools, and solutions. 

#25 Build a Strong Social Media Presence for Indirect Links

Social media may not be the first port of call when it comes to building your backlink profile – after all, social links don’t have a direct impact on your SEO. 

However, they can indirectly boost your SEO, and as a SaaS business, you’ll likely be aiming to build a strong social media presence to raise brand awareness. 

When using social for backlinking, promote all your thought leadership articles and blogs on LinkedIn to garner attention and backlinks. 

You should also use Twitter (X) to connect with relevant journalists and bloggers. 

Once these relationships are established, you’ll be in a position to request backlinks from these influencers. 

#26 Partner with SaaS Influencers for Backlinks

We’ve already mentioned the importance of building relationships with SaaS industry influencers, but you can also embark on official partnerships with these individuals. 

A popular way to gain backlinks through these partnerships is to provide influencers with free access to your tool. 

In exchange for this gift, ask them to review your product and backlink to your landing page. 

Another option is to host co-branded webinars with influencers. 

As outlined above, webinars lead to natural backlinks. But collaboration with an influencer who will promote the event should supercharge this backlinking strategy. 

#27 Add Value to Crowdsourced Data and Research Reports

In addition to releasing your own research reports, you can gain backlinks by contributing to articles and reports put out by other companies. 

Offer original data or insight to industry reports in exchange for a backlink, and look for opportunities to provide content for annual SaaS industry research papers. 

#28 Create a Link Magnet with Case Studies

Link magnets don’t always have to be time-consuming and expensive to create. 

In-depth case studies can also act as link magnets. 

Create detailed case studies on how your SaaS solution helped customers solve problems to attract backlinks from relevant industry sites. 

You can also share case studies on partner websites to boost your backlink profile. 

Work with clients to publish your case study on their site, with a link back to your own content. You can offer them a case study on your site as an incentive. 

#29 Conduct SEO Competitor Analysis for Link Opportunities

In today’s highly competitive SEO landscape, it’s vital to keep an eye on your competitors’ B2B link-building tactics. 

In fact, competitor research can actually help you to build your own backlink profile. 

Here’s how to use their strategy as a cheat sheet. 

Use tools like Ahrefs or Moz to analyse your rivals’ backlinks. Identify where their backlinks are coming from and then reach out to those same sites. 

There are a few benefits to taking this approach: these sites are clearly open to backlinks from similar businesses, and your competitors will have done their research to make sure these sites are high-authority and relevant. 

It’s also helpful to have your product featured on websites alongside your competitors, as this way you’re giving your audience the opportunity to choose your SaaS product instead of theirs. 

As well as looking at competitor backlinks, you should also look at where they don’t have backlinks, and which relevant topics they’re not covering. 

If you can identify these gaps in your competitors’ strategies, winning backlinks from shared audiences will be easier. 

#30 Offer Discounts and Deals to Get Mentioned

A surefire way to attract backlinks is to provide an attractive incentive. 

Create exclusive discounts for industry partners who link to your product or landing page, and promote these deals in SaaS-related communities to generate interest. 

#31 Help a B2B Writer for Natural Backlinks

While it’s important to make connections with journalists, it also serves SaaS businesses well to develop relationships with B2B writers. 

Journalists might raise awareness of your product at the top of the funnel, but it’s niche B2B writers who encourage conversions among your target audience. 

Start by joining B2B content communities like Help a B2B Writer, where writers are looking for sources for case studies, reports, and articles.

Offer expert opinions to these B2B writers in exchange for backlinks. 

Once you’ve contributed to an article, ask them to share it with you once published, and then promote it widely — increasing the chance of future collaborations and backlinks. 

#32 Submit Your SaaS Tool to Comparison Websites

When deciding which SaaS tool to invest in, many people will turn to comparison websites. 

It’s crucial that at this point in the buying journey, your SaaS product is showcased alongside competitors, boosting your visibility.

But featuring on SaaS comparison sites is also an effective way to generate backlinks. 

You can optimise your listings with keywords too. When submitting your tool, ensure your product description uses primary and secondary keywords to boost SEO. 

Don’t stick to just the biggest comparison sites. Look out for niche SaaS review sites in your industry, too. 

#33 Leverage SaaS Affiliate Marketing for Backlinks

Launch an affiliate marketing programme where affiliates promote your SaaS product (and link back to your site) in exchange for a commission.

Your affiliate partners will ideally be SaaS industry bloggers with a sizable following and high domain authority who write reviews, tutorials, and tool roundups. 

If you lean into an affiliate strategy, it’s worth creating a resource centre for your partners to ensure bang for your buck. 

In your resource centre, provide affiliates with branded materials, including banners and landing pages to link back to, ensuring the backlinks they generate will be search-optimised. 

#34 Get Mentioned in ‘Best Of’ Lists

Getting mentioned in ‘Best Of’ lists doesn’t just boost your reputation, it boosts your backlink profile too. 

Identify blogs that write ‘Best SaaS Tools for [your industry]’ articles, and reach out to editors to ask them to include your product. 

You’ll likely see the most success here if you focus on niche industries and get your product featured in highly relevant roundups. 

Of course, you may need to offer value in exchange for your inclusion in these lists. 

Provide exclusive offers, discounts, or data that make it easier for authors to trial your product and include it in their roundups.

#35 Create a Free SaaS Academy or Learning Hub

Create an educational hub on your website with free courses, guides, and tools related to your SaaS product. 

Complement these courses with certifications that users receive for completing courses.

This is a great way to build backlinks because people often link to the source of their professional certifications, as well as linking to free SaaS resources. 

Once your free SaaS academy is up and running, promote it on SaaS learning platforms like Udemy or Coursera to gain more backlinks.

#36 Leverage SaaS Product Integrations for Backlinks

Build integrations with popular SaaS tools, and ask your new integration partner to link back to your site.

Indeed, many SaaS companies have directories in which they list integrations with their product — simply reach out and request to be included for a backlink. 

You can also create joint blog posts highlighting the benefits of your integration and showing how both tools work together. 

These blog posts should include mutual backlinks. 

Why Delegating Link Building to SaaStorm Is the Smartest Move in 2025

As you’ve seen, there are countless effective strategies for building high-quality links, from guest posting to leveraging partnerships and directories. 

But with so many techniques, trying to manage all these approaches in-house can be overwhelming, resource-intensive, and time-consuming. 

That’s where SaaStorm comes in. 

We have established partnerships with leading link-building agencies, giving us access to the best, high-authority links. 

Whether you need three links or 100, we can scale quickly and efficiently. 

By outsourcing your link-building to SaaStorm, you’ll gain expert execution, fast results, and maximum ROI without the heavy lifting. 

Let us drive your organic growth while you focus on growing your SaaS business.

How SaaStorm’s Link Building Strategy Helped Lingio Boost Organic Traffic 500%

When Employee Training Software company Lingio first approached SaaStorm, they had an empty blog and minimal online visibility. 

Their ultimate goal? To build a powerful inbound marketing engine that would generate leads while they slept and empower them to break free from their reliance on outbound. 

SaaStorm was up to the challenge. We developed a comprehensive SEO and link-building strategy for Lingio that prompted a staggering 500% increase in organic traffic and 11x growth in leads in just nine months. 

Here’s how we achieved those impressive results. 

#1 Extensive Keyword Research

We started with in-depth keyword research, with a focus on high-intent keywords. 

By identifying high-intent keywords that are hyper-relevant to Lingio’s target audience, we could ensure that each piece of content would not only rank well but also attract relevant leads who were likely to convert. 

#2 Topic Clusters and Pillar Content

Next, we utilised topic clusters to establish Lingio as an authority in its niche.

Organising content into topic clusters with pillar pages and supporting articles allowed us to rank Lingio for a broad range of essential keywords while capturing niche queries that brought in qualified traffic.

#3 Link Building for Lingio

We developed an external link-building plan for Lingio, which resulted in 30+ high-quality backlinks with an average DR of 68. 

This vital link-building strategy significantly boosted Lingio’s domain authority and search rankings, which further amplified our content strategy’s impact. 

#4 Results – 11x Leads and 500% Organic Traffic Growth

Lingio achieved some incredibly impressive results once SaaStorm’s strategy began to take effect. 

In just nine months, Lingio saw the following transformative results:

• A 500% increase in organic traffic
• 11x growth in leads through SEO and link-building
• Over 51,000 organic clicks on its blog
• Over 2.65 million impressions on its content, dramatically increasing brand visibility
• Top ten rankings for more than 300 valuable keywords
• Over 200 marketing-qualified leads (60% of Lingio’s total sales pipeline) generated through organic search

Why Choose SaaStorm for SaaS Link Building?

There’s no question that powerful SaaS link building strategies are crucial for online visibility, organic traffic, and a successful inbound marketing strategy. 

At SaaStorm, we can become your go-to SaaS link building experts.

We’ll craft a custom backlinking strategy to help you secure high-quality backlinks, drive more traffic, climb the search rankings, and turn that visibility into real conversions for your SaaS business.

Your backlink strategy will be tailored specifically for your business, identifying opportunities that are aligned with your goals and target audience and finding the most relevant and authoritative websites. 

Quality is everything when it comes to backlinking, which is why we take a strategic approach to getting you the highest quality backlinks that will increase your domain authority and drive organic traffic to your website. 

Furthermore, our external link-building process is entirely scalable, as we work with top agencies, securing premium backlinks at a lower cost for our clients. 

Meanwhile, we’ll optimise your internal linking structure too, ensuring your most valuable content is easy to find by both search engines and users. Speaking of content, we create compelling, link-worthy content that provides value to your audience, naturally attracting backlinks, from data-driven blog posts to expert insights.

Of course, we also track every backlink and analyse its performance, ensuring your SEO efforts are consistently improving.

Our proven backlink strategies lead to:

• Increased referral traffic from authoritative sites
• Steady growth of high-quality backlinks
• Improved organic rankings
• Stronger domain authority
• Enhanced credibility and industry recognition

Key Takeaways

A structured and effective link-building strategy is absolutely essential for SaaS companies looking to boost their organic traffic and lead generation. 

Quality backlinks not only enhance search engine rankings but also establish authority, helping SaaS brands stand out in a fiercely competitive market. 

By leveraging SaaStorm’s expertise, companies can tap into proven SEO strategies designed specifically for their SaaS business. 

SaaStorm’s approach ensures high-quality links from reputable sources, driving sustainable traffic and building brand credibility. 

Get in touch with SaaStorm to drive organic traffic and lead generation, and unlock growth through a targeted, results-driven SEO strategy.

FAQs

1. What is SaaS Link Building?

Link building for SaaS is a digital marketing strategy focused on acquiring high-quality backlinks to improve a SaaS company’s search engine ranking and online visibility. 

It involves creating valuable content and outreach efforts to gain links from reputable sites, driving traffic and building credibility.

2. What is Link Building Software?

Link building software is a tool designed to streamline and automate the process of acquiring backlinks for search engine optimization. 

It helps identify potential link sources, manage outreach campaigns, track link acquisition, and monitor backlink quality. This software aims to efficiently improve website authority, search rankings, and organic traffic.

3. What Are Some B2B SaaS Advanced Link Building Tips? 

Embarking on a link-building project to boost your SaaS brand’s SEO?

With so much competition for links out there, you need to get creative. 

Try out these 36 innovative ideas for your SaaS link building campaign: 

1. Leverage unlinked brand mentions
2. Use guest blogging to build authority and backlinks
3. Build relationships with SaaS industry influencers
4. Optimise internal link building with topic clusters
5. Utilise broken link-building
6. Repurpose SaaS content into infographics
7. Leverage data-driven reports to attract links
8. Use resource pages for link-building
9. Leverage product embeds for link-building
10. Use HERO to gain media links
11. Build links through podcast appearances
12. Focus on roundup link-building
13. Use testimonials for link-building 
14. Create free tools and calculators
15. Link building with thought leadership content
16. Develop strategic partnerships for backlinks
17. Host webinars and virtual events
18. Use crowdsourced content to build links
19. Build relationships with journalists for long-term link-building
20. Offer sponsorships in exchange for links
21. Use Reddit and Quora for link building
22. Run digital PR campaigns to earn media links
23. Focus on local link-building
24. Submit content to niche communities and forums
25. Build a strong social media presence for indirect links
26. Partner with SaaS influencers for backlinks
27. Add value to crowdsourced data and research reports
28. Create a link magnet with case studies
29. Conduct SEO competitor analysis for link opportunities
30. Offer discounts and deals to get mentioned
31. Help a B2B writer for natural backlinks
32. Submit your SaaS tool to comparison websites
33. Leverage SaaS affiliate marketing for backlinks
34. Get mentioned in ‘best of’ lists
35. Create a free SaaS academy or learning hub
36. Leverage SaaS product integrations for backlinks

4. What Does a Link Building Agency Do?

A link-building agency enhances your link building efforts. It specialises in improving a website’s search engine ranking by acquiring high-quality backlinks. 

They develop strategies, create engaging content, and conduct outreach to relevant websites, aiming to secure links that boost authority, organic traffic, and visibility for their clients’ sites. B2B SaaS SEO agency SaaStorm partners with leading link-building agencies, giving you access to the best, high-authority links and allowing you to scale your link-building quickly and efficiently.