20 Best SaaS Marketing and Advertising Agencies in New York

New York City isn’t short on marketing agencies. From Madison Avenue giants to boutique digital shops, the options seem endless.

But when you’re running a SaaS company, the game changes.

Finding an agency that genuinely understands the nuances of MRR, churn, LTV, and the specific growth levers for software companies requires more than a cursory glance — it demands serious due diligence.

That’s precisely why we created this list. We’ve done the heavy lifting, cutting through the noise to identify agencies equipped to help SaaS businesses scale.

What makes this resource unique?

We didn’t just take agencies at their word. Our research went deeper than compiling a standard list of the supposed best marketing agencies in New York City.

Now, about location. While we’ve prioritized including agencies headquartered or with a significant office presence in NYC, we haven’t limited ourselves strictly by geography.

Why?

Because when it comes to accelerating SaaS growth, proven expertise and results trump a zip code every time. That said, for businesses requiring a partner with a physical New York office for compliance, collaboration, or other reasons, you’ll find plenty of excellent, locally-based options right here.

The outcome is a curated list of 20 top SaaS-focused marketing and advertising agencies in New York ready to serve you in 2025.

Ready to meet your next growth partner? Jump straight in.

Top marketing agencies in New York: 20 picks that serve SaaS businesses well

Alright, here are the 20 agencies that made the cut. For every agency listed, we detail their specific SaaS advantage, showcase relevant client successes, and offer insights into their pricing structures, helping you make a more informed decision, faster.

1. SaaStorm

While many agencies boast NYC addresses and correspondingly high price tags, SaaStorm stands out as the #1 choice for SaaS companies seeking smarter, more efficient growth driven by SEO-led content marketing. As a fully remote, revenue-focused SaaS marketing agency, SaaStorm offers a powerful alternative to the traditional big-budget NYC firm.

We understand the NYC market’s intensity but know that world-class SaaS marketing doesn’t require a Manhattan office. By leveraging our high-skill, lower-overhead European base, we deliver exceptional results without the inflated costs often found stateside (where agency rates can be 30-50% higher). We pass that cost-efficiency directly to you, providing a leaner, more results-driven path to scaling your SaaS business in the U.S. market.

Our approach isn’t just about cost savings but targeted expertise. These include:

• U.S. GTM expertise: Global experience, with deep mastery of U.S. go-to-market strategies to drive real buyer conversion.
• Pure SaaS focus: We work only with B2B SaaS, building SEO-driven content engines focused on effective lead generation and revenue, guided by a robust SaaS content strategy.
• Proven growth partner: Trusted by startups scaling into and out of the U.S., delivering measurable demand generation.
• Creative + technical: Our creative team fuses storytelling and engaging content writing services with deep technical SEO, data analytics, and CRO expertise to maximize both your digital presence and bottom-line revenue impact.
• Data-driven PPC campaigns: Complementing our long-term SEO foundation, our targeted B2B SaaS PPC campaigns deliver rapid results, filling the initial pipeline gap while SEO gains traction.
• Lean, results-driven: We operate async-ready and efficiently, using techniques like content engineering to build scalable, optimized content processes designed to maximize ROI. This ensures we focus every dollar on meaningful growth outcomes, not bloated processes or vanity metrics.

Proof, not promises

• Reditus (Netherlands-based affiliate marketing software): Content engine that created a $1.3 M ARR pipeline for a bootstrapped affiliate-network SaaS.
• Lingio (Sweden-based AI training platform for frontline employees): SEO + paid motion that drove 11× MQL growth and 500 % traffic lift in nine months.
• OneUp Sales (UK-based sales gamification SaaS): Blog rebuild and LinkedIn repurposing credited with £250 K+ closed-won revenue and 711 % YoY blog-click growth.

“I’m very impressed with the results we’ve achieved together with the SaaStorm team. Our organic traffic has grown by 500% in just 9 months, leading to an 11x increase in incoming leads.” 

— Fredrik Selander, Head of Marketing at Lingio

Our pricing overview: Transparent & value-driven

Every partnership starts with our 10-day, intensive discovery session, priced at €3,000. This deep dive delivers a comprehensive audit (competitors, content, technical SEO), organic growth opportunities, topic cluster maps, content ideas, backlink plans, and a prioritized 3-month marketing action plan. You own these valuable insights, whether you continue with us or not — no strings attached.

Following the discovery phase, we offer flexible monthly retainers tailored to your goals. Our packages start at €4,000/month and scale based on the required content velocity, technical SEO depth, link-building efforts, and other growth activities.

Want a full-funnel SaaS growth engine built for the U.S. market, without the NYC price tag? Let’s talk

2. NoGood

Headquartered in SoHo, New York City, NoGood is a growth-marketing agency whose key services involve building multidisciplinary “squads” of paid media, SEO, content creation, and data specialists focused on driving sustainable business growth via pipeline generation for technology brands. While SaaS is one of its deepest verticals, NoGood also works with technology brands across diverse industries, evidenced by a stream of case studies spanning collaboration tools, privacy extensions, and vertical-industry platforms. NoGood embeds its largely remote talent directly into client teams on flexible month-to-month engagements, running rapid-fire experiments across the full funnel. Alongside its New York headquarters, it maintains hubs in Los Angeles, Miami, and Dubai.

• Year founded: 2016
• Notable SaaS clients: Lark Suite (collaboration software), Ghostery (digital privacy SaaS), Payzer (contractor business management platform)
• Pricing overview: Pricing is not published on NoGood’s site; prospects have to request a custom quote. Clutch also currently lists both minimum project size and hourly rate as undisclosed.
• Website

3. Metric Theory

Metric Theory is a performance-focused digital marketing agency that built its name on rigorous paid search, paid social, and programmatic campaigns for growth-stage B2B and consumer brands. Operating as part of S4 Capital’s MightyHive group since 2021, it combines big-agency resources with an embedded-team style that treats client business objectives and budgets as its own. Although the company’s headquarters are in San Francisco, it keeps a sizeable NYC office to support its East Coast clients and New York City work, useful for SaaS firms that prefer on-the-ground support in the city’s tech corridor. The agency’s roster and case-study library feature HR, finance, and subscription-management platforms that need full-funnel user acquisition at scale.

• Year founded: 2012
• Notable SaaS clients: Zenefits (HR software), Zuora (subscription management software), Paycor (HCM platform)
• Pricing overview: Pricing is not published on Metric Theory’s website; prospects have to request a custom quote. Clutch reports a minimum project size of $5,000+ with an undisclosed hourly rate.
• Website

4. Power Digital

Power Digital is a growth marketing agency that combines data, technology, and human insight to help clients drive predictable profit. Headquartered in San Diego with an office in New York’s Broome Street, the agency builds integrated teams of strategists, analysts, and creatives that work closely with client teams. Its proprietary platform, Nova, provides advanced analytics by connecting first-party data with AI-driven insights to track key metrics like lifetime value, customer acquisition cost, and cohort behavior in real time. Power Digital’s data-first, fast-iteration model positions it as an extension of its clients’ growth teams, especially for B2B SaaS go-to-market and expansion strategies.

• Year founded: 2012
• Notable SaaS clients: Mailchimp (email marketing software), PlushCare (tele-health appointment software), SLI Systems (e-commerce site search SaaS)
• Pricing overview: Pricing is not publicly listed on Power Digital’s site; prospects have to request a custom proposal. Clutch reports a minimum project size of $5,000+ and hourly rates between $100–$149.
• Website

5. Clickstrike

Clickstrike is a New York-based growth agency built for B2B SaaS and deep-tech companies. As a boutique agency, its compact team focuses on the marketing channels that move recurring-revenue needles fastest — influencer-driven demand generation, earned media, paid acquisition, and technical SEO, rather than spreading itself across every traditional marketing service line. More than 750 SaaS engagements and consistent coverage in outlets such as TechCrunch and Forbes underpin its reputation for rapid market entry and category awareness.

• Year founded: 2018
• Notable SaaS clients: Aisera (AI service-desk platform), Jungle AI (industrial predictive maintenance software), Neurahub (generative AI productivity suite)
• Pricing overview: Pricing is not publicly listed on Clickstrike’s site, so prospects have to request a custom quote. However, Clutch indicates a minimum project size of $1,000+ and hourly rates ranging from $150 to $199, with most reviewed engagements landing between $10,000 and $49,999.
• Website

6. Primary Position

Primary Position is a Manhattan-headquartered SEO and Google Ads consultancy that markets its “SearchIntelligence” framework to B2B SaaS companies seeking top-three search engine rankings, visibility, and a predictable pipeline. The agency concentrates almost solely on venture-backed SaaS and cybersecurity brands, emphasizing measurable lead acquisition rather than broad awareness campaigns.

• Year founded: 2001
• Notable SaaS clients: Instabase (AI document processing platform), IntSights (threat intelligence platform), Webio (conversational AI for credit and collections)
• Pricing overview: Pricing isn’t publicly listed on Primary Position’s site; prospects have to request a custom quote. However, Clutch reports a minimum project size of $1,000+ and hourly rates between $100–$149.
• Website

7. Ironpaper

Ironpaper is a New York headquartered B2B growth agency with a specialist SaaS practice that marries account-based marketing, content creation, and CRO to generate qualified pipeline for software companies. Its teams concentrate on the messy middle between marketing and sales, building demand engines that international SaaS brands use to break into the U.S. or scale faster in existing markets. Clients cite the agency’s ability to connect strategy with measurable funnel outcomes — traffic that turns into free-trial sign-ups, demos, and, ultimately, recurring revenue.

• Year founded: 2002
• Notable SaaS clients: PCS Software (transportation management SaaS platform), Solartis (insurance policy administration SaaS), Retarus (cloud enterprise messaging provider)
• Pricing overview: Pricing isn’t publicly listed on Ironpaper’s site, so prospects have to request a custom quote. However, Clutch reports a minimum project size of $10,000+ and hourly rates between $150–$199.
• Website

8. Fox Agency

Fox Agency has grown from its Leeds roots into an integrated B2B tech marketing and PR outfit with hubs in New York, London, and Düsseldorf, giving SaaS brands on both sides of the Atlantic a local point of contact backed by a global delivery team. Its proposition — “creating opportunity for global B2B tech brands” — blends brand strategy, demand generation, PR, and digital performance into integrated digital marketing solutions, so clients don’t have to juggle multiple specialists. Although the agency serves a broad tech portfolio, it maintains a dedicated SaaS practice and regularly publishes SaaS-specific research and insights.

• Year founded: 2001
• Notable SaaS clients: Learnlight (language learning & soft skills platform), Zenoo (KYC/KYB onboarding platform), SS&C Blue Prism (automation SaaS)
• Pricing overview: Pricing isn’t publicly listed on Fox Agency’s site; prospects have to request a custom quote. Clutch reports a minimum project size of $25,000+, with hourly rates not publicly disclosed.
• Website

9. Ladder

Ladder.io is a full-funnel growth marketing agency headquartered in New York that uses data-driven testing across its creative services to lift performance across acquisition, conversion, and retention channels. Its proprietary Growth Benchmarks and Adaptive Growth frameworks give cross-functional teams clear performance baselines for every marketing campaign, turning rapid experiment sprints into a predictable growth engine. The agency publishes a dedicated SaaS tactics library and reports running thousands of tests for software companies looking for scalable demand.

• Year founded: 2014
• Notable SaaS clients: Criteo (commerce media platform), Money Dashboard (personal finance SaaS)
• Pricing overview: Pricing isn’t publicly listed on Ladder’s site; prospects have to request a custom quote. However, Clutch data shows a minimum project size of $10,000+ and client budgets ranging from about $3,500 to $300,000.
• Website

10. Directive

Directive Consulting has carved out a reputation as a revenue-centric performance marketing partner purpose-built for B2B SaaS and technology brands. While its headquarters remain in Irvine, California, the agency maintains a staffed office on Lexington Avenue in Manhattan and runs a largely hybrid, multi-location team spanning Austin, Toronto, London, and Sydney to stay close to client markets. Directive’s proprietary “Customer Generation” framework ties paid media, SEO, creative, and RevOps work directly to pipeline and revenue metrics — moving beyond MQLs and vanity traffic counts. The firm is best known for helping high-growth SaaS companies such as Sumo Logic and SentinelOne scale demand programs on the way to global market expansion and IPO-stage growth.

• Year founded: 2014
• Notable SaaS clients: Sumo Logic (cloud-native log analytics platform), SentinelOne (AI-powered endpoint security), ZoomInfo (go-to-market intelligence platform)
• Pricing overview: The website advertises a fixed-fee “Startup Package” at $5,000 per month, giving SaaS startups access to a full performance-marketing pod. For mature firms, pricing is bespoke; Clutch lists a minimum project size of $5,000+ with hourly rates between $100–$149.
• Website

11. Animalz

Animalz is a New York headquartered, fully remote content marketing agency that builds long-form SEO and thought-leadership engines for B2B SaaS and tech brands. The firm positions itself squarely in the SaaS arena, messaging its internet marketing services as “Content Marketing for SaaS Companies” and highlighting logos such as Airtable, Amazon, and Intercom on its home page. Project teams are distributed across multiple time zones and embedded with client marketers on ongoing retainers, combining strategists, editors, and subject-matter writers rather than a traditional agency account structure.

• Year founded: 2015
• Notable SaaS clients: Preply (language learning platform), Airtable (collaborative work management platform), Unit21 (fraud detection & compliance platform)
• Pricing overview: Pricing isn’t publicly listed on Animalz’s site; prospects have to request a custom quote by submitting a form.
• Website

12. Ninja Promo

NinjaPromo has carved out a niche as a subscription-based, full-service growth partner for tech and SaaS brands. Instead of billing by project, the agency embeds cross-functional specialists — SEO, paid media, social media marketing, content, design, web development and public relations — into a single “marketing department-as-a-service” that clients tap for a fixed block of hours each month, usually working fully remote but anchored by offices in New York, London and four other hubs. The agency’s global “Ninja” team of 300-plus experts positions itself as an extension of in-house growth teams rather than an external vendor, promising 24-hour task turnaround and flexible scaling across channels.

• Year founded: 2017
• Notable SaaS clients: Credible (consumer finance marketplace), OVHCloud (cloud infrastructure provider), Recycleye (AI robotics platform for waste management)
• Pricing overview: NinjaPromo lists transparent subscription tiers on its site — pricing starts at $3,200 per month for 40 hours of marketing support (≈ $80/hr), with larger blocks scaling to $9,600 for 160 hours (≈ $60/hr).
• Website

13. KlientBoost

KlientBoost is a performance marketing agency rooted in Costa Mesa, California, now operating out of hubs in Costa Mesa, Raleigh, and London with a distributed North American team that includes strategists based in New York City. The shop specializes in high-velocity paid acquisition, conversion rate optimization, and SEO — key components of effective online marketing, underpinned by more than 200 publicly published case studies and hard performance data. Its dedicated SaaS practice balances brand, demand, and acquisition motions for more than 250 active B2B SaaS and tech clients, making the vertical its single largest focus. While its New York footprint shifted to a remote model after a 2017 office launch, the agency still services a sizeable East Coast client roster, embedding channel squads directly into client Slack and analytics stacks on rolling monthly retainers.

• Year founded: 2015
• Notable SaaS clients: Segment (customer data platform), Autopilot (marketing automation software), Gong (revenue intelligence platform)
• Pricing overview: Pricing is not published on KlientBoost’s site — prospects have to request a tailored proposal. Clutch lists a minimum project size of $1,000+ and average hourly rates of $100–$149, with most monthly retainers falling between $4,500 and $50,000.
• Website

14. SmartBug Media

SmartBug Media is a remote-first, full-service growth and RevOps agency that turns HubSpot into a predictable revenue engine for SaaS companies. Although its headquarters are in Newport Beach, California, the fully distributed team hires nationwide and lists New York among its larger talent hubs, giving East Coast founders real-time collaboration without sacrificing the flexibility of a virtual model. By covering the whole customer lifecycle — technical SEO, paid acquisition, lifecycle email, and revenue operations — the agency appeals to SaaS firms that want one accountable partner instead of a patchwork of niche specialists.

• Year founded: 2007
• Notable SaaS clients: Allbound (partner relationship management platform), CallRail (call tracking and analytics platform), Worximity (smart factory analytics platform)
• Pricing overview: Pricing for SaaS marketing retainers isn’t published on SmartBug’s website; companies have to request a tailored proposal. The only transparent rates SmartBug discloses relate to HubSpot onboarding packages — popular with SaaS startups, which start at $4,250 for a single Hub and rise to $12,000 for multi-Hub implementations.
• Website

15. OpenMoves

Operating out of Huntington on Long Island, OpenMoves has evolved into a performance-first growth partner for SaaS and tech brands, combining paid search, paid social (like Facebook advertising), SEO, CRO-driven creative, and lifecycle email automation to drive measurable pipeline growth. The agency has functioned as a fully virtual shop since 2000, enabling a 40-plus team distributed across the United States and Canada while remaining firmly rooted in New York’s market. Google Premier Partner status underscores its data-heavy execution style, with channel specialists iterating rapidly on tests and reporting back to client revenue teams.

• Year founded: 2000
• Notable SaaS clients: Justworks (HR and payroll platform), VidMob (creative intelligence software), iContact (email marketing platform)
• Pricing overview: Pricing isn’t publicly listed on OpenMoves’s site; prospects have to request a custom quote. Clutch data shows a minimum project size of $1,000+ and hourly rates between $100–$149.
• Website

16. Digital Drew

Digital Drew SEM is a Manhattan-born performance agency that lives and breathes paid acquisition, pairing Google Ads and paid social media campaigns with data-driven SEO to accelerate sign-ups for software and commerce brands. While the roster spans multiple verticals, SaaS platforms make up a significant slice of its public portfolio. Engagements are built around tiered monthly PPC packages, so early-stage products and small businesses can start lean and scale spend once cost-of-acquisition targets are proven.

• Year founded: 2017
• Notable SaaS clients: AirSage (geospatial analytics platform), Performance Health Partners (patient safety software platform)
• Pricing overview: Pricing isn’t published on Digital Drew’s site; prospects have to request a custom quote. Clutch lists a minimum project size of $1,000+ and hourly rates of $50–$99.
• Website

17. Major Tom

Formed when legacy shops 6S Marketing and Drive Digital merged in 2018, Major Tom operates as a full-service marketing agency and strategy-led digital partner with studios in New York, Vancouver, Toronto, and San Francisco. Its model combines strategic consulting with channel execution, giving SaaS companies a single partner for brand, web, paid media, and demand generation. Work is delivered by hybrid squads — core strategists in office hubs plus a distributed bench of specialists who embed with client marketing teams on monthly retainers or project sprints. The agency’s stated mission is to “find clarity in chaos,” a promise that can resonate with B2B software firms facing crowded categories.

• Year founded: 2000
• Notable SaaS clients: Hootsuite (social media management platform), Criteo (commerce media advertising platform), Copperleaf (asset investment analytics software)
• Pricing overview: Pricing isn’t publicly listed on Major Tom’s site; prospects have to request a custom quote. However, Clutch data shows a minimum project size of $50,000+ and hourly rates between $150–$199.
• Website

18. Velocity Partners

Velocity Partners is a B2B content, creative, and performance marketing agency that works almost exclusively with SaaS and complex-tech brands, helping them turn intricate products into stories that drive pipeline. Founded in London, the firm established a permanent office in Manhattan in 2017, giving New York-based SaaS teams local access to its strategists and creators. Its “Meaning, Metrics & Mojo” philosophy blends sharp positioning with data-led creative solutions, allowing software companies to launch, rebrand, or scale without sacrificing measurable ROI.

• Year founded: 2000
• Notable SaaS clients: Demandbase (account-based marketing platform), InVision (digital whiteboard & design collaboration), Calm Business (employee wellness platform)
• Pricing overview: Pricing isn’t publicly listed on Velocity Partners’ site; prospects have to request a custom quote. However, industry directory IT-Rate lists a minimum project size of $10,000+ and hourly rates between $25–$49
• Website

19. Ruckus

Ruckus Marketing operates out of Midtown Manhattan as a full-service creative agency and growth partner that leans on what it calls “expertly crafted disruption.” With a core team of roughly 11–50 strategists, web designers, and performance marketers, the agency covers branding, UX, content production, and paid media, with SaaS-specific platform design baked into its service stack. Engagements span one-off launches to agency-of-record partnerships, with cross-functional teams embedding alongside in-house growth groups while collaborating remotely when required.

• Year founded: 2005
• Notable SaaS clients: Inturn (inventory management platform), R3 (enterprise blockchain platform)
• Pricing overview: Pricing isn’t publicly listed on Ruckus Marketing’s site; prospects have to request a custom quote. However, Clutch data indicates a minimum project size of $25,000+ and hourly rates between $150–$199.
• Website

20. Taktical Digital

Taktical Digital is a marketing and advertising agency based in New York, operating with a remote-first model. It specializes in paid media, SEO, and CRO for SaaS, e-commerce, and technology companies. In 2022, Taktical acquired KonvertLab, a Miami-based agency focused on B2B SaaS marketing, which expanded its expertise in the software and technology sectors. The agency emphasizes performance-based marketing, prioritizing client acquisition costs CAC and customer lifetime value over vanity metrics.

• Year founded: 2013
• Notable SaaS clients: 15Five (employee engagement platform), sticky.io (subscription commerce infrastructure)
• Pricing overview: Pricing isn’t published on Taktical’s site; prospects have to request a custom proposal. Clutch reports an hourly rate of $50–$99 and notes that recent project budgets have ranged between $3,000 and $1 million.
• Website

How to pick from these top marketing agencies in NYC? An evaluation framework

After browsing this list of top digital marketing agencies in New York, you might be wondering how to narrow down the options and find the perfect fit for your company. Well, choosing the right digital agency goes beyond a NYC address or an impressive client list. Here’s a framework to help you evaluate and select the ideal SaaS marketing agency for your specific needs.

#1 Service alignment with your needs

Why it matters: 

Agencies have different strengths (e.g., SEO-led content, paid acquisition, ABM, website development). You need a partner whose core competencies match your immediate growth priorities and long-term digital strategies.

How to vet:

• Clearly define your primary goals (e.g., increase online visibility through SEO, generate demo requests, scale user acquisition via paid social, improve trial-to-paid conversion). Ensure the agency can build a cohesive digital marketing strategy around these objectives.
• Review the agency’s service offerings. Do their professional services demonstrate deep expertise in your required areas? For instance, if improving search engine rankings is key, you’ll want to focus on the best SEO agencies for SaaS. Similarly, if video marketing is a priority for showcasing your SaaS product, ensure the agency has strong capabilities there.
• Ask which services/channels typically drive the best results for their SaaS clients.

#2 Proven track record & relevant case studies

Why it matters:

Past success, particularly with SaaS companies similar to yours (in terms of stage, industry, or target audience), is a strong indicator of potential future results. The best digital marketing agency for you will have relevant success stories.

How to vet:

• Scrutinize case studies for quantifiable SaaS results and comparable client context; ask to review relevant work, like content marketing examples that contributed to client success.
• Ask for references from current or past SaaS clients, ideally ones they highlight as successes.
• Check third-party review sites (like Clutch, G2) for direct customer feedback, paying attention to reviews from other SaaS businesses.

#3 Cultural fit & communication style

Why it matters:

You need a partner whose work style meshes with yours. Evaluate whether their structure (formal, flexible, remote-centric) and communication methods enhance collaboration. Efficient, transparent communication, often found in async-friendly or well-managed remote setups like SaaStorm’s, can be crucial for fast-moving SaaS teams, ensuring focus remains on results, not just process, regardless of geographic location.

How to vet:

• Assess their initial responsiveness and communication clarity.
• Verify their communication rhythm, tool proficiency (especially remote tools like Slack), and reporting efficiency.
• Probe how they agilely handle feedback, adapt strategy, and manage projects using efficient (potentially remote-native) workflows.

#4 Pricing structure & budget compatibility

Why it matters:

Agency costs vary significantly. You need clarity on their pricing model (retainer, project-based, performance), minimum engagement levels, and what’s included to ensure it fits your budget and provides expected value.

How to vet:

• Request detailed pricing information upfront — understand retainers, setup fees, and any potential ad spend minimums.
• Ask how they measure and report on the ROI of their activities.
• Ensure their minimum project size or retainer aligns with your available marketing budget.

Wrapping up

New York offers a vast pool of marketing talent, but for SaaS companies, the search requires a specific lens.

This list was created to filter out the generalists and present the top marketing agencies in New York City with verified SaaS experience.

We’ve included options with a strong NYC presence alongside highly relevant specialists based elsewhere, recognizing that expertise often matters more than location.

The key is to select an agency that aligns precisely with your goals.

If your evaluation prioritizes a partner exclusively focused on B2B SaaS, specializing in SEO-led content marketing to build a sustainable pipeline, and offering cost-effective, high-value services without the premium NYC overhead, then SaaStorm warrants strong consideration.

Book your discovery session with us today and start building a smarter, faster path to sustainable MRR growth.

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