AI-Generated Content (AIGC) is any content — text, images, audio, or video — that’s created with the help of artificial intelligence tools instead of being written or designed from scratch by a human. These tools have learned from huge amounts of data and can now produce everything from blog posts and captions to illustrations and scripts.
In marketing, AIGC is used for everything from writing product descriptions and blog posts to generating social media copy, video scripts, and even images or voiceovers. It can dramatically speed up content creation, support ideation, and reduce production costs. Especially when teams are small or deadlines are tight.
Example:
Imagine you’re launching a new product and need a bunch of social posts. Instead of starting from a blank page each time, you use an AI tool to generate rough drafts. Some of them need tweaking, but others are surprisingly close to what you had in mind. You edit, adjust, and publish. Saving time without sacrificing your brand voice.
Like most tools, AIGC works best when it’s guided by human input. The magic happens when you combine AI’s speed with your own creativity and context.