SEO
Anchor Text Strategy
TL;DR
Anchor text strategy is planning the clickable words used in links to your pages, both internal and external. Anchor text tells search engines what the linked page is about.
How SaaStorm approaches it
Internally, we use descriptive, varied anchors that match the target page's topic, because that's fully in your control and still one of the clearest relevance signals.
Externally, we don't chase exact-match anchors. A natural mix of brand, URL and descriptive anchors is safer and holds up better through algorithm updates.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
