Anchor Text Strategy

Anchor Text Strategy refers to the deliberate use of specific words or phrases as clickable text in a hyperlink. It’s an important part of SEO because it helps search engines understand the content of the linked page and contributes to keyword relevance and ranking.

A strong strategy balances exact-match, partial-match, branded, and generic anchor texts to appear natural and avoid penalties while still boosting SEO value.

Example:

Instead of linking with “click here,” a SaaS company might use “best customer data platform” as anchor text pointing to their product page.