Pipeline and Revenue
Annual Recurring Revenue (ARR)
TL;DR
Annual recurring revenue (ARR) is the yearly value of all active subscription contracts, normalised to a 12-month period. It's the main revenue metric for most SaaS companies.
How SaaStorm approaches it
ARR is the number your board cares about, so it's the number we try to connect organic work to.
We report on organic-sourced pipeline and closed-won ARR, using CRM data and self-reported attribution, so marketing can show its contribution in the same terms as finance.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
