Answer Engine Optimization (AEO) is about making sure your content is easy for search engines, especially AI-powered ones like ChatGPT or Google’s Search Generative Experience.

Unlike traditional SEO, which focuses on ranking in a list of results, AEO is about becoming the answer to a user’s question. It’s what gets you featured in rich snippets, voice search results, or directly quoted in AI chat responses.

Why it matters:
Search is changing. People are asking full questions now, not just keywords. And AI tools often summarize answers from top-ranking pages. If your content is structured clearly and answers specific questions, you’re more likely to show up in those summaries.

Example:

Let’s say someone asks, “What’s the difference between ARR and MRR?” If your blog post has a clear H2 that says exactly that — followed by a short, clear explanation — you’re optimizing for AEO.

Pro tip: Use simple language, clear headings, and answer one question at a time. Think FAQ-style content.

Other terms

Annual Recurring Revenue (ARR)

Discover the essentials of Annual Recurring Revenue (ARR) in our comprehensive B2B SaaS marketing glossary.

Annual Contract Value (ACV)

Discover the essentials of Annual Contract Value (ACV) in our comprehensive B2B SaaS marketing glossary.

Always-On Marketing

Discover the essential terms and concepts of Always-On Marketing in the B2B SaaS landscape.

AI-Generated Content (AIGC)

Discover the essential terms and concepts behind AI-Generated Content (AIGC) in the B2B SaaS marketing landscape.

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