Answer Engine Optimization (AEO) is about making sure your content is easy for search engines, especially AI-powered ones like ChatGPT or Google’s Search Generative Experience.
Unlike traditional SEO, which focuses on ranking in a list of results, AEO is about becoming the answer to a user’s question. It’s what gets you featured in rich snippets, voice search results, or directly quoted in AI chat responses.
Why it matters:
Search is changing. People are asking full questions now, not just keywords. And AI tools often summarize answers from top-ranking pages. If your content is structured clearly and answers specific questions, you’re more likely to show up in those summaries.
Example:
Let’s say someone asks, “What’s the difference between ARR and MRR?” If your blog post has a clear H2 that says exactly that — followed by a short, clear explanation — you’re optimizing for AEO.
Pro tip: Use simple language, clear headings, and answer one question at a time. Think FAQ-style content.