Content
Bottom-of-Funnel (BOFU) Marketing
TL;DR
Bottom-of-funnel (BOFU) marketing targets buyers who are close to a purchase decision, using content like comparisons, alternatives pages, pricing pages, case studies and demos.
How SaaStorm approaches it
BOFU content is where we start with almost every client, because it turns organic visibility into pipeline fastest.
Typical first-quarter work includes 'X vs Y' pages, alternatives pages, use-case pages and pricing explainers, each with a strong, specific call to action.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
