Glossary
/
Buyer Intent Data
Pipeline and Revenue

Buyer Intent Data

TL;DR

Buyer intent data is information showing that a company or person is researching a topic or product, collected from your own site (first-party) or from external networks (third-party).

How SaaStorm approaches it

Your own search and site data is often the best intent data you have. A visit to a comparison page means more than any third-party signal.

We use Search Console and analytics to identify high-intent topics and pages, and make sure those pages are tracked so sales can act on them.

Turn search visibility into pipeline

We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.