Content
Buyer Journey Mapping
TL;DR
Buyer journey mapping is documenting the stages, questions, channels and stakeholders involved as a company moves from recognising a problem to buying a solution.
How SaaStorm approaches it
B2B buying journeys rarely follow a neat funnel. Buyers jump between research, peer advice, AI tools and vendor sites, often with several people involved.
We map journeys from customer interviews and sales calls, then match content to the questions asked at each stage, including which channels buyers use to find answers.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
