Call-to-Action (CTA)

A Call-to-Action (CTA) is a prompt that encourages your audience to take a specific next step — like clicking a button, filling out a form, booking a demo, or downloading a resource. CTAs guide users through the buyer journey and help turn passive visitors into engaged prospects or customers.

A good CTA is clear, action-oriented, and aligned with where the user is in their decision-making process.

Example:

At the end of a blog post about improving team productivity, you might include a CTA like:
“Download our free productivity checklist” or “Book a demo to see how our tool streamlines workflows.”

Whether it’s a button, banner, or simple line of text, CTAs play a critical role in driving conversions.