Glossary
/
Conversion Rate Optimisation (CRO)
Conversion and PLG

Conversion Rate Optimisation (CRO)

TL;DR

Conversion rate optimisation (CRO) is the practice of improving the share of visitors who take a desired action, through research, testing and changes to pages, copy, forms and flows.

How SaaStorm approaches it

CRO multiplies the value of organic traffic. Doubling conversion on a key page has the same effect as doubling its traffic.

We focus CRO on the pages organic traffic actually lands on, starting with commercial pages and high-traffic articles that send few visitors onwards.

Turn search visibility into pipeline

We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.