Pipeline and Revenue
Customer Acquisition Cost (CAC)
TL;DR
Customer acquisition cost (CAC) is the total sales and marketing spend needed to win a new customer, calculated as total acquisition cost divided by new customers in a period.
How SaaStorm approaches it
Rising CAC on paid channels is the most common reason SaaS teams come to us. Organic doesn't replace paid, but it lowers blended CAC over time.
We help clients track organic CAC on its own, including content, tools and agency fees, so the comparison with paid is fair.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
