Glossary
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Discovery Phase
Pipeline and Revenue

Discovery Phase

TL;DR

The discovery phase is the stage of a sales process or project where needs, requirements and constraints are gathered before a solution is proposed.

How SaaStorm approaches it

In our own work, discovery is the first few weeks of an engagement: understanding your ICP, pipeline data, sales process and current organic performance.

We don't propose a content plan until we've seen your CRM data and spoken to sales, because those shape what we should prioritise.

Turn search visibility into pipeline

We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.