Evergreen Content

Evergreen content is content that stays relevant and valuable over time — just like evergreen trees stay green all year round. It’s not tied to a trend, a news cycle, or a specific season. Instead, it covers topics that people consistently search for, month after month, year after year.

Because of its lasting relevance, evergreen content can drive ongoing traffic, leads, and SEO results long after it’s published — making it a smart long-term investment for any content strategy.

Examples of evergreen content:

• “How to Write a Great Sales Email”
• “What Is Account-Based Marketing?”
• “Beginner’s Guide to CRM Software”

These topics rarely go out of style and can be updated periodically to stay fresh without losing their core value.