Generative AI refers to artificial intelligence systems that can create new content — from text and images to audio, code, and video — based on the data they’ve been trained on. Instead of simply analyzing or classifying existing data, generative AI produces original output that resembles human-made content.

These models use advanced techniques like machine learning and deep learning (especially large language models like GPT) to understand patterns in massive datasets and generate responses that are creative, relevant, and often indistinguishable from those written or designed by humans.

Example:

Let’s say you’re writing a blog post. You can use a generative AI tool to draft the intro, suggest headlines, or even create a matching image. The same type of tech powers AI chatbots, tools that turn sketches into designs, or apps that generate music tracks or product descriptions at scale.

Other terms

Generative Search Optimization

Unlock the secrets of B2B SaaS marketing with our comprehensive glossary on Generative Search Optimization.

Go-To-Market (GTM) Strategy

Unlock the essentials of B2B SaaS marketing with our comprehensive guide to Go-To-Market (GTM) strategies.

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