AEO and AI Search
Generative Search Optimisation
TL;DR
Generative search optimisation is improving your visibility in search experiences that generate answers instead of only listing links, such as Google AI Overviews, AI Mode and Bing Copilot. It overlaps almost entirely with GEO.
How SaaStorm approaches it
We treat it as part of a single AEO and GEO programme rather than a separate discipline. The levers are the same: retrievable pages, extractable answers and trusted third-party mentions.
The difference with Google's generative features is that classic rankings carry more weight, so strong SEO fundamentals come first.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
