High-intent keywords are search terms used by people who are close to taking a specific action — like buying a product, booking a demo, or signing up for a service. These keywords signal that the searcher isn’t just browsing; they’re actively looking to solve a problem or make a decision.
You can spot them by the language people use. Phrases like:
- “best CRM for startups”
- “project management tool pricing”
- “schedule a demo”
- “hire B2B marketing agency”
…show that the person is past the awareness stage and ready to take action.
Example:
If you sell HR software, a broad keyword like “HR software features” might indicate curiosity or early research. But “HR software for remote teams pricing” is a high-intent keyword — that person is closer to choosing a solution.
Targeting high-intent keywords in your content or paid ads can lead to higher conversion rates, because you’re meeting people at the moment they’re ready to engage or buy.