Ideal Customer Profile (ICP)
An ideal customer profile (ICP) describes the type of company that gets the most value from your product and is most valuable to you, by industry, size, tech stack, region and needs.
How SaaStorm approaches it
Your ICP decides which keywords matter. A keyword with huge volume is worthless if the people searching it aren't your buyers.
We build keyword and content plans around your ICP's specific problems and language, and check organic leads against the ICP to confirm targeting works.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.


