Interactive content is any type of content that invites users to actively engage — rather than just consume. Instead of scrolling through a static blog post or video, your audience clicks, inputs, swipes, or answers something. It turns passive viewers into participants.
Why does it work? Engagement. Interactive content grabs attention, keeps people on your site longer, and often delivers personalized value — which makes it more memorable and shareable.
Common types of interactive content include:
- Quizzes and assessments
- Calculators
- Interactive infographics
- Polls and surveys
- Clickable maps or timelines
- Chatbots and guided experiences
Example:
Let’s say you run a B2B SaaS company that helps sales teams. Instead of just publishing a blog post titled “How to Improve Your Sales Process,” you offer a free interactive audit. Visitors answer a few questions about their pipeline, and in return, they get a custom report with actionable tips — all powered by your tool.
Interactive content boosts engagement, improves lead quality, and gives your audience something they can use, not just read.