Internal Linking

Internal linking is the practice of connecting one page on your website to another page on the same domain using hyperlinks. It helps guide visitors through your content — and helps search engines understand your site’s structure.

These links create a web of connections that can:

• Improve user experience by making it easy to navigate related topics
• Spread link equity (SEO value) across your site
• Help search engines crawl and index your pages more efficiently
• Increase time on site by encouraging deeper exploration

Example:

Let’s say you have a blog post about demand generation. Within that post, you link to another page where you explain inbound marketing in more detail. You also include a call to action linking to your lead generation services page. These internal links keep the reader engaged and help search engines understand how these topics are related.

In short, internal linking isn’t just good for SEO — it also makes your content more helpful and easier to explore.