Keyword clustering is the process of grouping related keywords together so you can target multiple search queries with a single piece of content — or a tightly linked group of pages. Instead of creating a separate page for every variation of a keyword, you organize them into clusters based on search intent and topic relevance.
This approach helps you:
- Avoid keyword cannibalization (competing with your own content)
- Build stronger topical authority
- Improve on-page SEO by covering a topic more comprehensively
- Create a more strategic content plan
Example:
Say you’re writing about project management tools. Instead of creating separate posts for “best project management software,” “top tools for remote project teams,” and “affordable project tracking platforms,” you group them into a cluster. You write a comprehensive guide that targets the main keyword, then use sections or linked subpages to cover variations in depth.
Keyword clustering lets you rank for more terms while offering real value to readers — and keeping your content tidy and strategic.