Keyword Mapping is the process of assigning specific keywords to individual pages on your website. It’s like creating a blueprint that shows which topic each page should rank for — and helps you avoid keyword cannibalization (when multiple pages compete for the same search term).
Mapping ensures that your content strategy is organized, focused, and aligned with your site structure. It also helps you identify content gaps, internal linking opportunities, and whether your pages are optimized for the right search intent.
Example:
Let’s say you run a SaaS company that offers project management tools. Here’s how keyword mapping might look:
- Homepage: “project management software for small teams”
- Features page: “task tracking features”
- Blog post: “how to manage remote teams effectively”
- Use case page: “project management for marketing teams”
Each page has its own primary keyword, aligned with its purpose — and you’re less likely to confuse Google (or your audience).