Linear Attribution

Linear Attribution is a type of multi-touch attribution model where equal credit is assigned to every touchpoint in a customer’s journey. It’s useful when you want a balanced view of how each interaction contributes to a lead or sale.

Though it’s simple, it may underrepresent the influence of specific, high-impact actions like a sales demo or trial sign-up.

Example:

If a user engages with five touchpoints before converting, each gets 20% credit under a linear attribution model.