Pipeline and Revenue
Linear Attribution
TL;DR
Linear attribution splits credit for a conversion equally across every recorded touchpoint in the buyer's journey.
How SaaStorm approaches it
Linear attribution is fair in principle but treats a newsletter open the same as a demo request, which isn't realistic.
We use it mainly as a sense check against first-click and last-click views, to show that organic content influences more deals than a single model suggests.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
