Link building is the process of getting other websites to link back to your website. These backlinks are like digital “votes of confidence” — they tell search engines that your content is trustworthy and valuable, which can help improve your rankings in search results.
Not all links are equal. A backlink from a respected site in your industry (like a top publication or a well-known blog) carries more weight than a link from a random, low-authority site. Good link building focuses on relevance and quality — not just quantity.
Example:
Imagine you publish an in-depth guide on “Data Compliance for SaaS Companies.” If a SaaS-focused media site links to it in one of their articles, that’s a high-quality backlink. It can boost your visibility in search and bring in traffic from their audience, too.