A long-tail keyword is a specific, often longer search phrase that targets a niche audience. Unlike broad keywords like “CRM software,” a long-tail keyword zooms in on exactly what someone is looking for — like “best CRM software for small SaaS startups.”

Long-tail keywords tend to have lower search volume, but they usually come with higher intent. That means the people searching are more likely to take action — like signing up, booking a demo, or making a purchase — because the keyword matches their needs closely.

Example:

Instead of targeting the broad keyword “project management,” you might target “best project management tools for remote engineering teams.” It’s more specific, faces less competition, and attracts users who are further along in the buying journey.

Other terms

Linear Attribution

Linear Attribution gives equal credit to all touchpoints in a customer journey, offering a balanced view of marketing impact.

Link Building

Link Building is the process of acquiring hyperlinks from other websites to boost your site’s authority and search rankings.

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