£250K+
Inbound revenue impacted
711%
YoY growth in blog clicks
3.11M+
Organic impressions
A Multi-Touch Campaign is a marketing approach that engages prospects through multiple interactions across different channels — like email, social media, paid ads, and content — over a period of time. Instead of relying on a single message or touchpoint, it builds awareness and trust gradually.
Think of it like dating: you don’t propose after one conversation. You build the relationship over several thoughtful interactions — and that’s exactly what a multi-touch campaign does for your brand.
Example:
Imagine you’re launching a new analytics tool. Your multi-touch campaign might look like this:
- Day 1: A LinkedIn post introduces a key pain point.
- Day 3: A targeted ad promotes a downloadable whitepaper.
- Day 5: An email invites prospects to a webinar.
- Day 10: You follow up with a case study featuring a similar company.
- Day 14: A sales rep reaches out with a personalized demo offer.
Each touch builds on the last — guiding the buyer through their journey without overwhelming them.