Off-Page SEO refers to all the actions taken outside of your own website that help improve its position in search engine rankings. While on-page SEO focuses on things like keywords, content, and site structure, off-page SEO is about building your site’s authority and trustworthiness in the eyes of search engines — and people.
The most well-known part of off-page SEO is backlinking — getting other reputable sites to link to yours. But it also includes things like social media mentions, online reviews, guest blogging, influencer collaborations, and even brand searches.
The idea is: the more your content is talked about, linked to, or referenced elsewhere, the more search engines see your site as credible and worth ranking.
Example:
You publish a guide on “Data Security for Startups.” If a popular tech blog links to your guide, that’s a quality backlink — and it signals to Google that your content is valuable. If people start sharing it on LinkedIn or mentioning it in newsletters, those off-site signals can also help improve your rankings over time.