Open Rate

Open Rate is the percentage of recipients who open an email out of the total number of emails delivered. It’s a key metric in email marketing that helps gauge subject line effectiveness, sender reputation, and audience engagement.

While Apple Mail Privacy Protection and similar features have made open rate data less reliable, it’s still useful when interpreted alongside click-through and conversion data.

Example:

If you send 1,000 emails and 250 are opened, your open rate is 25%.

Other terms

Outbound Marketing

Outbound Marketing refers to proactive outreach like emails or ads to engage leads—common in B2B and ABM strategies.

Organic Link Acquisition

Organic Link Acquisition is gaining backlinks naturally through valuable content without paid or outreach efforts.

Open-Rate Optimization

Open-Rate Optimization improves the percentage of recipients who open your emails through subject lines and timing.

Organic Marketing

Organic Marketing focuses on attracting customers naturally via content, social media, and SEO without paid advertising.

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