PQL (Product Qualified Lead)

Product Qualified Lead (PQL) is a lead that has experienced meaningful value from your product—typically during a free trial or freemium version—and is showing buying intent based on usage patterns. PQLs are often closer to purchase than traditional MQLs.

PQLs are crucial in PLG (Product-Led Growth) strategies where product interaction drives sales pipeline.

Example:

A user who signed up for your freemium tool, invited their team, and used a premium feature multiple times might qualify as a PQL.