Pipeline and Revenue
Total Contract Value (TCV)
TL;DR
Total contract value (TCV) is the full value of a customer contract over its entire term, including recurring revenue and one-time fees.
How SaaStorm approaches it
TCV matters for multi-year deals, where a single organic opportunity can be worth far more than its first-year ARR.
We report both ACV and TCV of organic-sourced deals where clients use multi-year contracts, so the value of organic isn't understated.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
