User Intent Content Targeting is the strategy of creating and delivering content that aligns precisely with what a user is looking for at each stage of their journey. By understanding the underlying intent behind search queries or user actions—whether informational, navigational, transactional, or commercial—you can craft content that meets those specific needs, increasing engagement and conversion rates.
This approach helps marketers ensure their content is relevant and valuable, guiding potential customers toward a desired action by matching content type and messaging to their current mindset and goals.
Example:
If a user searches “best project management software features,” this indicates informational intent. Creating a detailed blog post comparing features would address their needs. Later, when they search “buy project management tool with team collaboration,” the intent is transactional, so a product comparison or pricing page would be more effective.