Glossary
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Web Conversion Rate Optimisation
Conversion and PLG

Web Conversion Rate Optimisation

TL;DR

Web conversion rate optimisation is improving the share of website visitors who take a valuable action, such as booking a demo, starting a trial or downloading a resource.

How SaaStorm approaches it

Website CRO for SaaS is mostly about the handful of pages where buying decisions happen: homepage, pricing, product, comparison and demo pages.

We prioritise those pages for organic traffic and test clarity of offer, proof and form design before anything else.

Turn search visibility into pipeline

We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.