Conversion and PLG
Website Personalisation Strategy
TL;DR
A website personalisation strategy shows different content to different visitors based on data such as industry, company size, location, referral source or behaviour.
How SaaStorm approaches it
Personalisation helps most on high-traffic commercial pages, for example by showing relevant case studies to visitors from a specific industry.
We recommend starting simple, with a few segments and a few elements, and measuring the effect before adding complexity.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
