Pipeline and Revenue
Year-over-Year (YoY) Growth
TL;DR
Year-over-year (YoY) growth compares a metric with the same period a year earlier, which removes seasonal effects.
How SaaStorm approaches it
YoY is the fairest way to judge organic performance, because search demand in B2B dips in summer and December.
We report YoY for traffic, AI visibility, organic leads and pipeline. OneUp's 711% YoY growth in blog clicks is one example.
Turn search visibility into pipeline
We help European SaaS teams build an organic engine across SEO, AEO and content, measured in qualified pipeline.
